Honda's Nick Bennett on Marketing, Morocco and the Next Generation of Motorcycling

01/23/24 • 52 min

Tune in to learn about panel discussions during the World Economic Forum, social media predictions, Chad's excitement about Succession's Emmy wins and an engaging conversation with Nick Bennett from Honda Europe. Join us as we explore the intersection of AI, innovation, and the world of motorcycling. Nick walks us through his journey from his roots in film and TV to his influential role in shaping Honda’s brand in Europe. Our discussion highlights the nuanced role of AI in enhancing marketing strategies and the broader implications for the motorcycle industry. Nick shares insights on balancing technological advancements with the nostalgia of motorcycling. We also touch on Honda's commitment to sustainability and safety, and the adventurous aspects of Honda Adventure Roads. It's a thoughtful exploration of how tradition meets innovation in the dynamic landscape of modern transportation.

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