
Marketing AI - Why aren't you getting more from it? - With Nicole Weidner
09/14/21 • 46 min
Previous Episode

Digital Transformation 2000 - 2021 - A retrospective
We want to start the new panel discussion cycle with an open panel to give our experts more room and space to exchange their ideas and experience on the last 20 years of digital transformation. What phases did our experts encounter over the past 20 years. Which were the trigger points, the drivers, the pace makers. Which phases went successful, where could we have won more or even missed opportunities?
Next Episode

What is unique about AI consultancy to small and medium companies?
The vast majority of companies in a country are small and medium size companies. The EU defines SMEs as companies with up to 250 employees and 50 millions annual revenue. According to the European Union 99% of the companies in the EU are SMEs. It is one thing, if VW or Google try to use AI, but what about SMEs? SMEs have barely research money or money "to waste", every wrong decision can literally break the company. They have up to no resources to spare and very seldom the money o...
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