Cutting-Edge Podcasting: How AI is Changing the Game with w/Josh Nielsen

03/22/24 • 45 min

AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

In this episode of the AI-Driven Marketer, Dan Sanchez sits down with Josh Nielsen, the entrepreneurial mind behind Zencastr, to dive deep into the revolution of content marketing strategies and the transformative role of AI in podcast production. They dissect the challenges and successes of repurposing long-form content across various platforms, explore groundbreaking tools that simplify podcasting from a daunting two-week setup to a brisk 90-minute creation process, and discuss Zencastr’s inception and its response to the podcasting industry’s resurgence. This episode is a treasure trove of insights for marketers eager to employ AI in enhancing audio quality, transcription accuracy, and overall content efficiency. Tune in to unravel how podcasting can evolve from a desire into a streamlined, accessible reality.

Timestamps:

00:00 Zencastr born from failed music collaboration platform.

04:32 Coding project started in 2014, faced challenges.

06:50 Zencast began in niche market, then boomed.

10:46 Experienced team member emphasizes importance of data.

15:22 Podcasting evolving, aims for simplicity and accessibility.

17:25 Focusing on tech to stay competitive and grow.

20:43 Create and share content efficiently with AI.

22:45 Producers set up, writers listen and edit.

28:28 Create multiple podcast episodes to engage customers.

32:15 Expanding podcast content, seeking to overcome barriers.

36:08 Valuable tool for interviewing with thoughtful questions.

37:07 AI potential in content creation and follow-ups.

42:03 Building relationships through meaningful conversations leads to success.

44:50 Friend made 10-hour sound machine, went viral.

Timestamps:

00:00 Zencastr born from failed music collaboration platform.

04:32 Coding project started in 2014, faced challenges.

06:50 Zencast began in niche market, then boomed.

10:46 Experienced team member emphasizes importance of data.

15:22 Podcasting evolving, aims for simplicity and accessibility.

17:25 Focusing on tech to stay competitive and grow.

20:43 Create and share content efficiently with AI.

22:45 Producers set up, writers listen and edit.

28:28 Create multiple podcast episodes to engage customers.

32:15 Expanding podcast content, seeking to overcome barriers.

36:08 Valuable tool for interviewing with thoughtful questions.

37:07 AI potential in content creation and follow-ups.

42:03 Building relationships through meaningful conversations leads to success.

44:50 Friend made 10-hour sound machine, went viral.

Previous Episode

Ready or Not: AI's Inevitable Upheaval in the Marketing Realm #AIintheSky

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Marc Angelos about AI. We're talking about the jump from the cool stuff GPT-4 is doing now to what's coming with GPT-5 – and how we marketers can get ahead of the game. Dan even shares a personal story about getting ready for marriage that surprisingly ties into prepping for AI's future. Plus, we've got hot takes on Sam Altman's big AI predictions (spoiler: they're kind of wild), the real-deal on personal brands, and a bunch of wicked smart advice on getting personal with AI-powered marketing. This episode is just stuffed with goodness for anyone ready to geek out on AI and make their marketing smarter. Grab your headphones and let's jump in!

Timestamps:

00:00 AI's impact on marketing discussed with expert.

08:44 Maximize marketing success by rethinking daily efforts.

14:40 Setting goals and documenting the journey's importance.

18:07 Sam Altman discusses the future of AI.

22:16 Prepare for future AI by collecting relevant data.

27:26 Rumors of Apple and Google discussing Gemini.

31:29 AI needs visionary leaders to succeed.

38:02 5G and AI will drive future marketing.

46:22 Sales discipline and networking crucial for success.

48:20 Effective selling and marketing is relationship building.

55:48 Teach AI to take baby steps for success.

59:29 Providing AI with context and templates for guidance.

Next Episode

Who "Owns" AI In a Company? #LeadAi

In this episode of the AI-Driven Marketer, Dan Sanchez has Courtney Baker back to navigate the evolving landscape of AI. This time they talk about who should own AI in a company, the necessity for both bottom-up adoption and top-down strategic deployment, and the critical importance of data-driven decision-making. They entertain game-changing AI versus everyday AI, the budding idea of a dedicated Chief AI Officer, and the challenges big companies face in AI project failure rates.

Timestamps:

00:00 AI perceptions as technology project with concerns. Analogies: Internet, remote work, technology dependence.

05:26 Leaders consider ownership and impact across departments.

08:44 Organizations exploring AI for managing knowledge.

11:52 Executives use KPIs to leverage AI experimentation.

15:59 Marketing leader's need to collaborate for success.

17:13 Discussion on hiring AI technologist and implications.

21:10 AI replacing roles without hands-on experience.

26:44 Differentiating intelligent automation from human-like AI.

29:04 Maximizing potential and responsibility in leadership moments.

30:55 Leveraging data is key for strategic choices.

34:05 Lead marketing efforts, involve others for success.