Podcast #30--CMO Fireside Chat: Jaime Vasquez, Cricket Communications

10/17/11 • -1 min

Jaime Vasquez is Vice President, Consumer Marketing at Cricket Communications, a leading telecommunications company with marketing platforms specifically targeted to the ever growing market of U.S. Hispanics. In his role, Vasquez leads consumer marketing strategy, advertising, media, promotions, pricing strategy and merchandising.

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Podcast #29--2010 Report on Hispanic Advertising Spending

Join Carlos Santiago of Santiago ROI and AHAA Chair Roberto Orci, CEO of Acento Advertising as they reveal the results of AHAA's 2010 Report on Hispanic Advertising Spending. Learn about the state of the Hispanic advertising industry and comparisons to pre-recession spending; the optimal investment percentage to achieve largest margin of growth; the best-in-class categories and companies.

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Podcast #31--Carlos de León de la Riva: Living with Hispanic Families: A Perspective based on Identities

Get a sneak preview of Kitelab's new syndicated research study focusing on the U.S. Hispanic market: “Living with Hispanic Families: A Perspective based on Identities”
The study identifies current trends, facts and figures and will dimensionalize the views of 1st, 2nd and 3rd Generations of Hispanics living in the USA.