Podcast #26--Robb High: The Transformation of Agencies

10/17/11 • -1 min

The marketing communications world has changed more in the last ten years than in the previous 40. Agencies of today look and act much differently then they did in the 90’s. They’ve had to in order to thrive, or even survive. The good news, or bad news--depending one’s the point of view-- is that even more change will take place over the next five years. This presentation is about forecasting some of changes to come and what multi-cultural agencies, in particular, need to do to adapt.

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Podcast #25- Tr3s: MTV, Música y Más Presents A Conversation With Romeo Santos

Tr3s: MTV, Música y Más presents an enlightening conversation with Romeo Santos, former member of the multiplatinum bachata super group Aventura. Balancing dual languages and cultures, Romeo continues to effectively amplify his voice and brand within multicultural audiences, breaking records and topping Anglo and Latin charts across the country. Now in his solo career, Romeo will discuss the Hispanic Millennial universe and share his journey to success from a personal and professional perspective.

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Podcast #27--Mitchell Reichgut: Social Rules: How social media is re-writing the advertising rules of engagement

Social networking is the most profound media phenomenon since the birth of the Web. As advertisers frantically chase earned media validation, Facebook fans, and viral video stardom, we'll look behind the scenes at what's working and what's not. We'll analyze strategies, debunk myths, and decode the structures and technologies that make social media marketing tick.
Presentation by Mitchell Reichgut, founder and CEO, The Jun Group