Why Partnerships Are The Future of Marketing with Robert Glazer
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04/10/24 • 47 min
Embark on an insightful journey with me, Dustin Howes, and the unparalleled affiliate marketing expert, Robert Glazer. We've stitched together a tapestry of conversations that will not only enrich your understanding of affiliate marketing's role in the fabric of modern business but also offer a humanizing glimpse into the lives that drive this industry forward. Robert, a seasoned professional who juggles the roles of a father, husband, and thought leader, shares his astute observations on the sector's evolution and its potential trajectory through 2025, emphasizing the irreplaceable value of human connection in an era where technology is rapidly reshaping our landscape.
Our dialogue traverses the transformation of workplace culture and the blossoming of partnership marketing, tackling the sensitive handling of employee exits and the serendipitous success of Robert's "Friday Forward" newsletter. Experience the candid exchange about the friction points that still challenge the affiliate marketing sphere, including the need for greater collaboration. We shine a light on the exciting technological advancements breathing new life into the industry, with a special nod to how agencies like Acceleration Partners are harnessing AI and automation to elevate their service game.
As we peer over the horizon to the future of AI in marketing, we underscore the importance of adaptability and diverse skill sets for professionals navigating this landscape. Listen in as we unpack the imminent convergence of affiliate marketing with broader business disciplines and the strategic evolution of career paths within this space. You're in for a treat – a conversation that seamlessly blends personal anecdotes with forward-thinking strategies, culminating in a dialogue that will leave you inspired and informed about the dynamic world of affiliate marketing.
Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
Embark on an insightful journey with me, Dustin Howes, and the unparalleled affiliate marketing expert, Robert Glazer. We've stitched together a tapestry of conversations that will not only enrich your understanding of affiliate marketing's role in the fabric of modern business but also offer a humanizing glimpse into the lives that drive this industry forward. Robert, a seasoned professional who juggles the roles of a father, husband, and thought leader, shares his astute observations on the sector's evolution and its potential trajectory through 2025, emphasizing the irreplaceable value of human connection in an era where technology is rapidly reshaping our landscape.
Our dialogue traverses the transformation of workplace culture and the blossoming of partnership marketing, tackling the sensitive handling of employee exits and the serendipitous success of Robert's "Friday Forward" newsletter. Experience the candid exchange about the friction points that still challenge the affiliate marketing sphere, including the need for greater collaboration. We shine a light on the exciting technological advancements breathing new life into the industry, with a special nod to how agencies like Acceleration Partners are harnessing AI and automation to elevate their service game.
As we peer over the horizon to the future of AI in marketing, we underscore the importance of adaptability and diverse skill sets for professionals navigating this landscape. Listen in as we unpack the imminent convergence of affiliate marketing with broader business disciplines and the strategic evolution of career paths within this space. You're in for a treat – a conversation that seamlessly blends personal anecdotes with forward-thinking strategies, culminating in a dialogue that will leave you inspired and informed about the dynamic world of affiliate marketing.
Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
Previous Episode
Why Every Affiliate Site Needs Digital PR in 2024 with Gabriela Covay
Unlock the secrets to navigating the dynamic seas of affiliate marketing and digital PR with our latest podcast episode featuring the brilliant Gabriella Covey from Bright Valley Marketing. Gabby, shining with her unique blend of SEO savvy and ethical marketing, joins me, Dustin House, in a rich conversation that promises to leave you with a fresh perspective on elevating your brand's digital footprint. We'll share tales of overcoming the hurdles of Google’s algorithm updates and the gratifying journey toward crafting stories that capture media attention and audience hearts.
Our chat promises to be an illuminating beacon for businesses and marketers alike, as we delve into the transformative power of digital PR campaigns beyond just backlink acquisition. From the artistry of content creation to leveraging media appearances for bolstering brand credibility, Gabby offers her seasoned insights, laying out a roadmap for anyone aiming to achieve recognition in today's crowded online space. We'll also dissect the nuances of engaging with press releases and the strategic use of linking to amplify your site's authority and traffic.
Finally, gear up for a toolkit revelation, as we discuss the strategies and tools essential for a standout digital PR campaign. Whether you're on a shoestring budget or ready to invest, Gabby's advice on utilizing platforms like Ahrefs and Mention.com, alongside pearls of wisdom on campaign analysis, will empower you to kickstart your own digital PR endeavors. We cover ground from the initial steps of understanding the landscape to following industry mavericks, ensuring you're equipped with the knowledge to weave your own success stories. Tune in for this episode full of practical advice, inspiring anecdotes, and a glimpse into the vibrant world of Bright Valley Marketing.
Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
Next Episode
How NordVPN And Clovio Create A Winning Partnership with Kamile and Nicole
Unlock the secrets to cultivating powerful affiliate relationships with the guidance of Camille from NordVPN and Nicole from Klaviyo. As we navigate the complex ecosystem of affiliate marketing, our guests peel back the layers on what makes a partnership not just work, but thrive. Learn why segmentation and high-quality content are pivotal in driving informed customers to action, and how Nord Security's dedication to cybersecurity through tools like NordVPN and NordPass meets the evolving needs of consumers.
Transform your approach to negotiations with insights from our deep dive into the art and science behind these crucial conversations. We tackle the data-driven strategies that set the stage for expectations and the transparency necessary for win-win agreements. Whether you're an affiliate manager or a partner publisher, the takeaways from this episode will arm you with the know-how to secure equitable deals that bolster exposure, fairness, and trust—cornerstones of any successful affiliate venture.
Stay ahead of the curve with our exploration of tools and daily routines that can supercharge your affiliate marketing efforts. From the intricacies of Ahrefs and SEMrush for traffic and SEO analysis, to the structure and innovation that a day at Nord entails, every minute is packed with actionable strategies. Get the inside scoop on how Camille and Nicole master the balance of remote work while keeping their finger on the pulse of product updates and team dynamics. Join us for a masterclass in partnership optimization and witness your affiliate relationships transform.
Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.
Dustinhowes.com/affistash
For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com
Affiliate Nerd Out - Why Partnerships Are The Future of Marketing with Robert Glazer
Transcript
Hey folks , welcome to Affiliate Nerd Out . I am your Nerd-erator , dustin Howes , spreading that good word about affiliate marketing .
Dustin HowesMy guest today is the legend Robert Glazer , who is founder and CEO of lots of things in the affiliate industry . Robert , thanks for joining me in the Nerdatorium today .
Robert Glazer<If you like this episode you’ll love
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