Your Advocacy Email Open Rates Are About to Change Forever

08/25/21 • 40 min

BIG changes are coming that will impact your advocacy email campaigns! In this important episode we break down how tech companies are updating systems that will transform how we look at open and delivery rates to our advocates; changing strategies and how you measure success. To help you prepare, AHD has email expert Brian Sisolak, Brian Sisolak, VP, Technology Services at Trilogy Interactivewho walks us thru where we are, what to expect and what he'll be doing with the impending release. This is a great episode for anyone who runs an advocacy or PAC effort and wants to run an effective email program going forward.

Previous Episode

The Keys to Digital Advocacy Innovation & Growth

The Keys to Digital Advocacy Innovation & Growth This great episode focuses on innovative ideas your digital advocacy program can adopt that drive growth and engagement! This week we're joined by Erica Klinger, the Senior Director of Marketing at the Association for Accessible Medicines. An Advocacy Innovation award-winner, Erica is never one to shy away from trying new ways to build her base and get her advocates involved. From cupcakes to Instagram filters, animated rock climbers to a new podcast, her organization is always at the forefront of digital & creative. Join us as we go over their successes, how she got leadership onboard and the one key thread thru it all - finding your voice to tell a plain language, easy to understand version of your organization's goals & story.

Next Episode

Key Ingredients to Get Your Point Across: Be Brief, Be Human, Be Persuasive

The keys to effective communication = brevity, passion, a bit of data and the human touch. Communications expert Jean Card, Founder of Jean Card Ink, lays these ingredients out in our latest episode to help you sharpen your advocacy comms. A veteran speechwriter for the White House and Cabinet agencies alike, Jean breaks down for us how to truly engage with your audience while getting your story across. From tips on how to "bring the passion out" to sprinkling in data with a personal story, Jean gives us insight into what it takes to be an effective communicator in today's digital age. This episode will help you take concrete steps to make you a better communicator with your audience, leadership and elected officials to ensure your issues are more likely to be heard and acted upon.