Advocacy Help Desk

In today's special AHD, we sit down with Tommy Goodwin, Head of Legislative and Regulatory Affairs at the Project Management Institute (PMI) to discuss new leadership and succeeding in this time of crisis. We talk about how advocacy professionals can adjust workflows, mindsets and use new tools to elevate their effectiveness and really make an impact. We also discuss how associations need to revise traditional operations, communications, HR and workflows to be able to add real value to members in their time of need.

The keys to effective communication = brevity, passion, a bit of data and the human touch. Communications expert Jean Card, Founder of Jean Card Ink, lays these ingredients out in our latest episode to help you sharpen your advocacy comms. A veteran speechwriter for the White House and Cabinet agencies alike, Jean breaks down for us how to truly engage with your audience while getting your story across. From tips on how to "bring the passion out" to sprinkling in data with a personal story, Jean gives us insight into what it takes to be an effective communicator in today's digital age. This episode will help you take concrete steps to make you a better communicator with your audience, leadership and elected officials to ensure your issues are more likely to be heard and acted upon.

The Keys to Digital Advocacy Innovation & Growth This great episode focuses on innovative ideas your digital advocacy program can adopt that drive growth and engagement! This week we're joined by Erica Klinger, the Senior Director of Marketing at the Association for Accessible Medicines. An Advocacy Innovation award-winner, Erica is never one to shy away from trying new ways to build her base and get her advocates involved. From cupcakes to Instagram filters, animated rock climbers to a new podcast, her organization is always at the forefront of digital & creative. Join us as we go over their successes, how she got leadership onboard and the one key thread thru it all - finding your voice to tell a plain language, easy to understand version of your organization's goals & story.

Fly-ins are cancelled - but virtual (VIDEO) fly-ins are just as easy and more effective! We break down, step-by-step, how you can connect your advocates on video calls with staffers - and why they can be MORE successful than face-to-face meetings! Everyone is sending letters, tweets and doing calls. "You want your voice to be heard - show your face! Use Video!"