Meet Your Advocates Where They Are

03/04/22 • 43 min

Advocacy is driven by people. But how do you find new advocates? And how are you learning more about what interests your current stakeholders? This week we're joined by Rand Fishkin, Co-founder of SparkToro, an audience discovery platform that helps groups find the websites their audience visit, social accounts they follow, hashtags they use, and more. Listen in as we dive into how through knowing the content our ideal audience is consuming, we can better engage them in the future, driving both advocacy and PAC results.

Previous Episode

2022 & the Changing Landscape for PACS

Our first three-time guest on the show, Kristin Brackemyer, Director, PAC and Government Relations for the Public Affairs Council joins us in our first episode of 2022 to talk about the changing landscape for PACs. Touching on everything from the 147 to the midterms, fundraising strategies to reconnecting with lapsed contributors, Kristin lends her expertise helping you to be prepared for the year to come. There's a lot to cover, and a lot of first-hand insight into how PACs are responding to the challenges that 2022 presents. If you run a lobbying shop, PAC or grassroots effort, it's an episode you won't want to miss.

Next Episode

Policy, Privacy & Regulations Affecting Your Advocacy Effort

Recorded in January, this episode takes an in-depth look at Tech Policy with industry expert and Facebook veteran Katie Harbath, now Founder and CEO of Anchor Change. Katie takes us through her days at the social media giant, the promise of the platform from more than a decade ago, and, shortly thereafter, where the tide turned. From regulations in the UK & Europe, to impending elections around the world, targeted advertising, and the future of online privacy, this is a deep-dive episode you won't want to miss.