Adventures in Local Marketing
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Top 10 Adventures in Local Marketing Episodes
Goodpods has curated a list of the 10 best Adventures in Local Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Adventures in Local Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Adventures in Local Marketing episode by adding your comments to the episode page.
Dayna Lucio on Combining General and Local SEO for the Best Possible Results
Adventures in Local Marketing
10/21/24 • 40 min
We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another?
We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes.
What you will learn in this episode:
- Understanding the intricate relationship between SEO and local SEO
- The challenges faced by franchises in managing their online presence
- Common misconceptions about local SEO
- Why domain management and backlink strategies are outdated
- Why you should focus on a more integrated and strategic approach to local SEO
- The importance of tailoring strategies to specific regions and cultural contexts
- And much more!
About Claire Carlile (Host)
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
About Dayna Lucio (Guest)
Dayna is an Sr. SEO Strategist at Amsive and has almost a decade’s experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more.
Resources from this episode:
- Women in Tech SEO: https://www.womenintechseo.com/
- BrightLocal's Local SEO Content: https://www.brightlocal.com/insights/
- Joy Hawkins: https://twitter.com/JoyanneHawkins
- Amanda Jordan: https://twitter.com/amandatjordan
- Lily Ray: https://twitter.com/lilyraynyc
- Delivering Local SEO as Part of a Wider SEO Strategy: https://www.brightlocal.com/learn/delivering-local-seo-strategy/
- AD - BrightLocal's Listings Visibility Study: https://www.brightlocal.com/research/business-listings-visibility-study/
About Adventures in Local Marketing
Adventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited
Adventures in Local Marketing
06/17/24 • 87 min
In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O...
It's the longest episode we've ever released and for good reason! It's a meaty topic with plenty to chew on, so step inside Marie's mind and get the most up-to-date insights on Google and AI today.
PLUS we go live with this episode on the same day as Marie's brand-new book (and accompanying workbooks) 'SEO in the Gemini Era'. Check it out for yourself now: https://mariehaynes.com/gemini-era-seo/
Listen to learn:
- Why Marie thinks Google gave us the API leak data on purpose, and what we should and shouldn't take away from it
- Why and how Gemini goes beyond other large language models
- Why SEOs shouldn't be scared of the future of AI and SEO
- What skills will still be important in the new age of AI and search
- How the nature of search is changing, and how marketers can react to it
- How to become resilient to changes, and actually benefit from them
- A whole lot more, including how advancements in wearables and brain-computer interfaces will change the future
Resources
- SEO in the Gemini Era - The Story of How AI Changed Google Search, by Marie Haynes: https://mariehaynes.com/gemini-era-seo/
- The Creating Helpful Content Workbook, by Marie Haynes: https://marie-haynes-consulting-inc.ck.page/products/creating-helpful-content
- Google’s Quality Raters’ Guidelines Book, by Marie Haynes: https://www.mariehaynes.com/product/quality-raters-guidelines/
- How to Use Bard, by Marie Haynes: https://www.amazon.co.uk/Learn-use-Bard-Prompts-skills-ebook/dp/B0CQBCYM2H/
- Google Devising Radical Search Changes to Beat Back A.I. Rivals: https://www.nytimes.com/2023/04/16/technology/google-search-engine-ai.html
- Ted 2014: Larry Page on Google's robotic future: https://www.bbc.co.uk/news/technology-26658892
- Marie's Newsletter: https://www.mariehaynes.com/marie-haynes-newsletter/
- Marie's Podcast, Search News You Can Use: https://community.mariehaynes.com/spaces/12946477/feed
- Marie's Training Services: https://www.mariehaynes.com/training
- Marie's online community, The Search Bar: https://community.mariehaynes.com/feed
- Follow Marie on Twitter: https://x.com/marie_haynes
Elizabeth Rule on Scaling Multi-location Brands with Local SEO
Adventures in Local Marketing
08/28/24 • 54 min
Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex.
Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more.
You will learn:
✅Common challenges with growing local businesses, and strategies to resolve them
✅How to manage Google Business Profiles for a growing portfolio of locations
✅How reviews can make or break rankings and reputation
✅How good password management can boost efficiencies
✅Pitfalls to avoid when expanding to new locations
✅Factors to consider when expanding to new locations
Timestamps:
00:00 Intro
02:42 Strategies for Scaling Local Businesses
06:22 Acquiring and Rebranding Existing Businesses
08:55 Managing Google Business Profiles for Multi-Location Growth
13:16 Turning Negative Reviews into Opportunities
22:45 Room 404: 'Optimized for SEO'
25:16 Preparing for Growth and Management of Passwords
31:46 Pitfalls to Avoid in Expanding to New Locations
34:27 Managing Google Profiles and Service Area Businesses
37:05 Factors to Consider in Choosing a Location
44:50 Proximity to Competitors and Google's Local Filter
50:00 Resources for Local SEO and Multi-Location Businesses
About Claire (Host)
Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.
Where to find Claire:
About Elizabeth (Guest)
Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale.
As a Google Business Profile Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues. She is also a faculty member and speaker at the Local U SEO Conference.
Where to find Elizabeth:
Room 404
Find out what Elizabeth decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons!
Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
- Embracing AI with Marie Haynes
- Conversion mindset with Aaron Weiche
- Staying people first with Julian Hooks
Resources
- Sterling Sky's content and research
- Local Search Forum:
- Andy Simpson on X
- Krystal Taing on X
- BrightLocal Citation Builder - for citations at scale
About Adventures in Local Marketing
Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile.
Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.
Copyright 2024 BrightLocal
Crystal Carter on Powerful Applications of Schema Markup
Adventures in Local Marketing
10/17/23 • 45 min
Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema:
- Why it's not as scary as you think it is
- Why it's business-critical for some industries
- What to do (and not do) if you receive a schema warning
- How to use a CMS to get schema sorted quickly and easily
- How to validate your schema and which tools to use
Take a listen to hear two seasoned podcasters (and good friends) diving into a key, but sometimes forgotten, area of local business marketing, and witness the most passionate episode of 'Room 404' yet!
RESOURCES
What is structured data validation?: https://www.wix.com/seo/learn/resource/structured-data-validation
The Strategic Value of Structured Data Implementation on SME Websites: https://moz.com/blog/strategic-structured-data-sme-websites
Wix SEO Webinars: https://www.wix.com/seo/learn/webinars
Schema.org: https://schema.org/
Local SEO Schema: Types and Templates for Easy Structured Data Markup: https://www.brightlocal.com/learn/local-seo-schema-templates/
Adding Structured Data Markup to Your Site's Pages: https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages-2546962
Crystal's website: https://www.crystalcarterseo.com/
Follow Crystal on Twitter/X: https://twitter.com/crystalontheweb
Follow Crystal on LinkedIn: https://uk.linkedin.com/in/crystal-carter-digital
Mike Blumenthal on What Google's Past Can Teach Us About Its Future
Adventures in Local Marketing
09/05/23 • 38 min
In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior.
Listen to learn:
- What the future of Google Business Profile might look like
- Where to go to improve your Google and Google Business Profile knowledge
- The part ads and monetization play in the future of Google Business Profile
- PLUS a surprising fact about what consumers do and don't care about in reviews
RESOURCES
- Follow Mike on Twitter: https://twitter.com/mblumenthal
- Mike's profile on the Google Business Profile Community Help Forum: https://support.google.com/profile/1779682?sjid=8164595187474410917-EU
- Mike has an open email policy: [email protected]
- Mike's older local search blog, which he keeps alive as an archive: https://blumenthals.com/blog/
- The Near Memo - Near Media's Podcast: https://www.nearmedia.co/memo/
- Sterling Sky blog: https://www.sterlingsky.ca/blog/
- BrightLocal blog: https://www.brightlocal.com/insights/
- Whitespark blog: https://whitespark.ca/blog/
- Near Media: https://www.nearmedia.co/
- How to Upload and Manage Google Business Profile Photos: https://www.brightlocal.com/learn/google-business-profile/optimization/photos/
- Dispute a removed Google Business Profile photo or video with this form: https://support.google.com/business/gethelp
Noah Learner on Telling Client Stories with Data
Adventures in Local Marketing
08/08/23 • 45 min
In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success.
Listen to learn:
- Where Google truly pulls its GBP performance data from
- The truth about impressions in Google Search Console
- Why good reporting needs a combo of soft skills and data analysis
- How to react when datasets change
- How to get the most out of Looker Studio
- and much more!
RESOURCES
- Follow Noah Learner on Twitter: www.twitter.com/noahlearner
- Follow Noah Learner on Bluesky: thekraken
- Noah Noah Learner on Clubhouse: thekraken
- Claire Carlile's BrightLocal Academy course on keyword research: https://academy.brightlocal.com/course/how-to-master-local-keyword-research
- Branch Tools Explorer https://branch.tools/
- Using Data as the Backbone to Driving ROI: Noah Learner (Two Octobers): https://www.youtube.com/watch?v=9J3XVWxmoRk&t=1s
Krystal Taing on Making Multi-location SEO Feel Local
Adventures in Local Marketing
07/19/23 • 30 min
In this episode, Uberall's Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO success.
Listen to learn:
- How to overcome the challenge of building a local voice for each location while keeping the necessary things centralized at corporate.
- Why bulk uploading is key to scalability, even at as few as two locations.
- How to avoid cookie-cutter, one-size-fits-all local SEO by testing across locations
- And much more!
Resources
- Follow Krystal on Twitter: @krystal_taing
- Andrew Shotland and the Local SEO Guide team: https://www.localseoguide.com/
- Krystal's GBP Help Community Profile: https://support.google.com/profile/1779728
Andi Jarvis Wants to Poke Bad Strategists in the Eye
Adventures in Local Marketing
06/13/23 • 39 min
In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd.
Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer.
Listen to learn:
- The difference between strategy and tactics
- The biggest mistakes often found in a marketing strategy
- How to build a marketing strategy that aligns with your local business strategy
Follow Andi on Twitter: https://twitter.com/andijarvis
Find Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/
Eximo Marketing: https://eximomarketingstrategy.com/
The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/
Resources:
Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811
Mark Ritson: https://www.marketingritson.com/
BrightLocal on the web:
www.brightlocal.com
Claire Carlile on the web:
www.clairecarlilemarketing.com
www.twitter.com/clairecarlile
Dani Owens on How to Build Local Links
Adventures in Local Marketing
05/31/22 • 25 min
Local SEOs have a love-hate relationship with link building.
We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics.
Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In this episode, she reveals:
- The differences between link building for local SEO versus traditional SEO
- Her simple three step process to ensure campaign success
- The biggest local link building no-nos
- Low-effort link building tactics that any business can implement
- Creative link building tactics that your competitors won’t be able to replicate
About Dani Owens:
Dani is a local SEO consultant and founder of Pigzilla, a private local SEO training community. Before starting Pigzilla, Dani worked at a digital agency for five years where she gained a lot of enterprise SEO experience for brands such as STIHL, Club Car, and Ariens & Gravely. Dani is currently building a local building service, LocalPR.com, which is launching soon.
Resources:
- Join the waitlist for Dani’s local link building service at LocalPR.com
- Enrol on Dani’s free BrightLocal Academy course: How to Create Relevant and Engaging Local SEO Reports
- Watch our Local Search Clinic with Gyi Tsakalakis for more great local linking building tips
Adventures in Local Marketing New Season Trailer
Adventures in Local Marketing
05/19/23 • 1 min
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FAQ
How many episodes does Adventures in Local Marketing have?
Adventures in Local Marketing currently has 33 episodes available.
What topics does Adventures in Local Marketing cover?
The podcast is about Seo, Marketing, Entrepreneurship, Podcasts, Digital Marketing and Business.
What is the most popular episode on Adventures in Local Marketing?
The episode title 'Mike Blumenthal on What Google's Past Can Teach Us About Its Future' is the most popular.
What is the average episode length on Adventures in Local Marketing?
The average episode length on Adventures in Local Marketing is 45 minutes.
How often are episodes of Adventures in Local Marketing released?
Episodes of Adventures in Local Marketing are typically released every 31 days, 6 hours.
When was the first episode of Adventures in Local Marketing?
The first episode of Adventures in Local Marketing was released on Jun 17, 2020.
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