Andi Jarvis Wants to Poke Bad Strategists in the Eye

In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd.

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer.

Listen to learn:

• The difference between strategy and tactics
• The biggest mistakes often found in a marketing strategy
• How to build a marketing strategy that aligns with your local business strategy

Follow Andi on Twitter: https://twitter.com/andijarvis

Find Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/

Eximo Marketing: https://eximomarketingstrategy.com/

The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/

Resources:

Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811

Mark Ritson: https://www.marketingritson.com/

BrightLocal on the web:
www.brightlocal.com

www.twitter.com/brightlocal

www.facebook.com/brightlocal

www.instagram.com/brightlocal

www.youtube.com/brightlocal

Claire Carlile on the web:
www.clairecarlilemarketing.com
www.twitter.com/clairecarlile