Noah Learner on Telling Client Stories with Data

08/08/23 • 45 min

In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success.

Listen to learn:

Where Google truly pulls its GBP performance data from
The truth about impressions in Google Search Console
Why good reporting needs a combo of soft skills and data analysis
How to react when datasets change
How to get the most out of Looker Studio
and much more!

RESOURCES

Follow Noah Learner on Twitter: www.twitter.com/noahlearner
Follow Noah Learner on Bluesky: thekraken
Noah Noah Learner on Clubhouse: thekraken
Claire Carlile's BrightLocal Academy course on keyword research: https://academy.brightlocal.com/course/how-to-master-local-keyword-research
Branch Tools Explorer https://branch.tools/
Using Data as the Backbone to Driving ROI: Noah Learner (Two Octobers): https://www.youtube.com/watch?v=9J3XVWxmoRk&t=1s

08/08/23 • 45 min

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