Adventures In Coffee - Certified coffee: marketing hype or real world impact?

Certified coffee: marketing hype or real world impact?

02/23/21 • 24 min

What coffee should we choose to save the environment and support farmers the most?
Certifications claim to solve this problem. But do they?
Jools and Scott embark on a journey to help a friend of the show figure out which is better: Rainforest Alliance or Organic.
Jools speaks with coffee consultant Stuart Ritson to learn the ins and outs of Rainforest Alliance.
Meanwhile, Scott speaks to Jose Posada, a Colombian farmer, to get the lowdown on Organic.
You can support the show by supporting our wonderful sponsors!
If you want truly transparent coffee, ask your roaster to get iFinca Verified: http://bit.ly/2Ydpxdz
Discover how much CO2 is produced in each liter of Oatly compared to cow's milk: http://bit.ly/3aidSA3
Help other people find the show by leaving a review on...
Apple Podcasts: http://apple.co/39iTRdk
Castbox: https://bit.ly/39iUhjU
Which certifications do you choose when buying your coffee? Why? Tell us on Instagram!
Caffeine Magazine: https://bit.ly/3oijQ91
Jools Walker: http://bit.ly/39VRGew
Filter Stories: https://bit.ly/2Mlkk0O
Follow Jose Posada on Instagram: https://bit.ly/2NS28wf
Choose a coffee charity to support from Stuart's Good Hands in Coffee: http://bit.ly/2NLCSI7
A massive thank you to Katie Russell who kindly took part in this episode.

Previous Episode

Am I damaging the planet with my coffee habit?

Okay, so you forgot to take your reusable cup to the cafe. But, how bad is that, really? What if the reusable cup trend is actually a waste of everyone's time and energy?
Jools and Scott answer the question: what's the easiest way to massively reduce the environmental costs of your coffee?
We speak with Tim Ridley of United Baristas to understand what should we actually be measuring in the first place? Marine pollution? Land waste? Carbon footprint?
We also hop on the line with Toby Weedon of Oatly to get the lowdown on cows' milk and just why exactly it generates so much CO2. And no, it's not the farts!
Be warned: this episode may change your coffee drinking habits forever.
You can support the show by supporting our wonderful sponsors!
Discover how much CO2 is produced in each liter of Oatly compared to cow's milk: http://bit.ly/3aidSA3
If you want truly transparent coffee, ask your roaster to get iFinca Verified: http://bit.ly/2Ydpxdz
Help other people find the show by leaving a review on...
Apple Podcasts: http://apple.co/39iTRdk
Castbox: https://bit.ly/39iUhjU
How many reusable cups do you own? Tell us on Instagram!
Caffeine Magazine: https://bit.ly/3oijQ91
Jools Walker: http://bit.ly/39VRGew
Filter Stories: https://bit.ly/2Mlkk0O
Read up on coffee's environmental impact at United Baristas: http://bit.ly/3rv7UTe

Next Episode

Stimulating stories or fantastic flavours: what sells coffee?

Behind every cup of coffee is a farmer. What happens when you reach out and get to know who they are?
Scott and Jools put to the test whether a coffee farmer's story is more powerful than the flavours in the cup.
What is the right way to communicate the story of the farmer to the coffee drinker?
You can support the show by supporting our wonderful sponsors!
If you want truly transparent coffee, ask your roaster to get iFinca Verified: http://bit.ly/2Ydpxdz
Discover how much CO2 is produced in each litre of Oatly compared to cow's milk: http://bit.ly/3aidSA3
Help other people find the show by leaving a review on...
Apple Podcasts: http://apple.co/39iTRdk
Castbox: https://bit.ly/39iUhjU
Do you want us to feature more farmers on the show for series two? Tell us!
Caffeine Magazine: https://bit.ly/3oijQ91
Jools Walker: http://bit.ly/39VRGew
Filter Stories: https://bit.ly/2Mlkk0O
Meet Luz Chacon here: http://bit.ly/3sYPcnz
Enjoy the Geisha roasted by Amoret here: http://bit.ly/2OAH39X