Advanstar Auto - The Automotive Industry Needs to Become Environmentally Sustainable for Changes to Occur

The Automotive Industry Needs to Become Environmentally Sustainable for Changes to Occur

12/09/08 • -1 min

Don James, marketing director for Continental, says companies must find a way to build sustainable environmental solutions going forward, and not just label products as "green" to appease the marketplace. A true commitment to environmental initiatives is key for the auto industry going forward.

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Technical Support Systems Strengthen Our Industrys Communication

Jack Creamer, president of Distribution Marketing Services, says the industry's communication system is strong and continues to grow because of technical support systems.

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Tom Marx Views Growth in the Digital and Online Communications

Advertising and marketing budgets typically are impacted at the middle of the year, but Tom Marx, president and CEO of the Marx Group, says he has seen the opposite. Marx, when interviewed at this year's Global Automotive Aftermarket Symposium (GAAS) in Chicago, says he has been able to convince his clients that spending money on marketing during a down economy can increase market share. He especially sees growth in digital and online communications. Digital communications is much less expensive and more "targetable," he adds.