Growth is Evident in China Aftermarket

12/09/08 • -1 min

According to Steve Ganster, senior VP of Technomic Asia, the most recent development in China's aftermarket is growth, as the car parc is increasing.

According to Steve Ganster, senior VP of Technomic Asia, the most recent development in China's aftermarket is growth, as the car parc is increasing.

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Technical Support Systems Strengthen Our Industrys Communication

Jack Creamer, president of Distribution Marketing Services, says the industry's communication system is strong and continues to grow because of technical support systems.

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Tom Marx Views Growth in the Digital and Online Communications

Advertising and marketing budgets typically are impacted at the middle of the year, but Tom Marx, president and CEO of the Marx Group, says he has seen the opposite. Marx, when interviewed at this year's Global Automotive Aftermarket Symposium (GAAS) in Chicago, says he has been able to convince his clients that spending money on marketing during a down economy can increase market share. He especially sees growth in digital and online communications. Digital communications is much less expensive and more "targetable," he adds.