ADSN - EP6 (GUEST) – Founder of AI Whiteboard and Retina AI, Emad Hasan, shares what CEOs need to know about AI, predicts what search ads may look like in the future, and the top 3 trends in AI

EP6 (GUEST) – Founder of AI Whiteboard and Retina AI, Emad Hasan, shares what CEOs need to know about AI, predicts what search ads may look like in the future, and the top 3 trends in AI

06/02/23 • 44 min

This week's guest: Emad Hasan Emad Hasan is one of the most respected thinkers when it comes to AI and marketing. He is the founder of the AI Whiteboard newsletter and the Co-founder of Retina AI. Retina AI was one of the first companies to use Machine Learning to do predictive customer lifetime value (CLV), working with customers including Nestle, Capital One, Madison Reed, Backcountry.com, Brickell, and many others. Prior to founding Retina and AI Whiteboard, Emad was the Head of Business Marketing Operations & Analytics at Facebook and has also held roles at PayPal, Booz Allen Hamilton, and Boeing. You can find Emad on Twitter @emadtastic and LinkedIn Check out Emad’s newsletter AI Whiteboard: https://www.ehasan.com/ News Roundup: Twitter partners with adtech firm Inmobi to test outsources monetization: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/ GoPuff launches its first non-endemic ads: https://www.modernretail.co/marketing/gopuff-adds-non-endemic-advertising-capabilities/ The Trade Desk takes aim at walled gardens with new campaign: https://www.marketing-interactive.com/tech-firm-the-trade-desk-launches-ad-campaign-to-rally-advertisers-to-improve-the-internet Omnicom’s John Wren speaks openly about AI and its impact: https://www.mediapost.com/publications/article/385746/omnicoms-wren-likens-ai-to-war-discloses-betas.html Interview with Emad (13:20): Journey from aerospace to AI Whiteboard? (14:20) How are business leaders approaching AI for their businesses? (18:48) Media buying and creative may be getting automated away (21:50) Is transparency with AI models important or is performance what matters? (25:00) Prediction for a new search ad model (28:32) Emad’s experience using AI to take a project from 4-weeks to 90 minutes (30:44) The role of marketing co-pilots (32:14) Emad’s top 3 AI trends that get him excited? (37:02) What AI resources and tools is Emad using? (42:28)

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undefined - EP5 (GUEST) – Twitter’s former Global Head of Partnerships, Greg Lieber, breaks down the evolving ad tech partner ecosystem and talks about areas of opportunity

EP5 (GUEST) – Twitter’s former Global Head of Partnerships, Greg Lieber, breaks down the evolving ad tech partner ecosystem and talks about areas of opportunity

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger This week's guest: Greg Lieber Greg is an experienced Business Development, Partnerships, and Product leader with over 15 years of experience in ad tech. Greg, along with James Borow, co-founded SHIFT, one of the earliest and largest ads API partners to Facebook, Twitter, Pinterest, and LinkedIn. Following SHIFT’s acquisition in 2015, Greg joined VaynerMedia where he lead partnerships, was an early employee at VidMob leading partnerships, and most recently was the Global Head of Partnerships at Twitter. You can find Greg on Twitter @greglieber and LinkedIn News Roundup: Google Marketing Live 2023: https://www.googlemarketinglive.com/ https://support.google.com/google-ads/answer/13579260 Meta’s Shop mandate poses a challenge for brands: https://www.adweek.com/programmatic/metas-in-app-purchase-push-poses-operational-issues-for-marketers/ AI podcast ads that sound like real people: https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/ Interview with Greg: What’s in store for AI and creative? (11:36) How does the value of agencies change as a result of AI + creative? (14:40) New era of partners in the new environment (16:47) POV from Greg and Daniel leading platform partnerships (20:32) Companies doing innovative work that brands should know (24:36) Predicting ad tech in 5 years (26:48) What macro areas is Greg excited about? (28:34)

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undefined - EP7 – Apple reshapes the ads industry again, The Trade Desk makes a walled garden-esque announcement, shifting power dynamics between platforms and their communities

EP7 – Apple reshapes the ads industry again, The Trade Desk makes a walled garden-esque announcement, shifting power dynamics between platforms and their communities

Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger Links to articles and topics discussed: Apple breaks advertising with more privacy announcements from WWDC Link tracking protection: https://9to5mac.com/2023/06/08/ios-17-link-tracking-protection/ Privacy manifest: https://developer.apple.com/news/?id=av1nevon Twitch announces then backtracks plans for a revenue change for its creators: https://techcrunch.com/2023/06/07/twitch-backtracks-on-changes-to-branded-content-rules-after-streamer-backlash/ The Trade Desk becoming the new walled garden? https://www.adexchanger.com/online-advertising/the-trade-desks-kokai-upgrade-takes-inspiration-from-the-walled-gardens-it-reviles/ Reddit upsets its community of developers and puts some out of business: https://arstechnica.com/gadgets/2023/06/reddit-insists-on-being-fairly-paid-amid-api-price-protest-plans-layoffs