ADSN - EP11 (GUEST) – Jenna Menking & Erin Kemp, the founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how...

EP11 (GUEST) – Jenna Menking & Erin Kemp, the founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how...

07/06/23 • 35 min

This week's guests: Jenna Menking & Erin KempThe founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how selling their first business to IPG led to their next startup idea. You can find Jenna Menking & Erin Kemp Website: https://www.crosswalknyc.com/

Previous Episode

undefined - EP10 (GUEST) – Jon Morgenstern, EVP Head of Investment at VaynerMedia, Why agencies have more opportunity than ever, Netflix’s disappointing ads decision, How creators will win in the next 5 years

EP10 (GUEST) – Jon Morgenstern, EVP Head of Investment at VaynerMedia, Why agencies have more opportunity than ever, Netflix’s disappointing ads decision, How creators will win in the next 5 years

This week's guest: Jon Morgenstern Jon Morgenstern is the EVP, Head of Investment at VaynerMedia, the global creative and media agency founded by Gary Vaynerchuk. In his role, Jon oversees the media buying practice globally and works with some of the world’s biggest brands. Jon joined VaynerMedia in 2015 after four years at SocialCode, one of Facebook’s earliest Marketing Partners. Jon is also a strategic advisor for Vayner3 and VeeFriends and is a marketing and digital media thought leader. You can find Jon on Twitter @_jonnymo_ and LinkedIn

Next Episode

undefined - EP12 (GUEST) – This week James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens

EP12 (GUEST) – This week James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens

EP12: James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens, and why over time retail media is going to get a lot easier to buy.James Avery is the Founder and CEO of Kevel, which offers a set of APIs for retailers, publishers and apps to build and launch their own custom ad platforms. As CEO, he has helped launch over 100 ad platforms using the Kevel APIs, helping businesses of all sizes drive new revenue and take back the Internet from ad tech giants like Google, Amazon, and Facebook. You can find James on Twitter and Threads @averyj and Linkedin