Avenging Audio: Podcast Movement Evolutions 2025
04/09/25 • 29 min
In this special live episode of Ad Infinitum - brought to you by Sounds Profitable - host Stew Redwine assembles the Audio Avengers—Arielle Nissenblatt (Earbuds Podcast Collective, Pinwheel), Adam McNeil (Adopter Media), Amelia Coomber (Podscribe), and Paul Riismandel (Signal Hill Insights)—for an unfiltered, in-person conversation recorded at the Sounds Profitable Lounge at Podcast Movement Evolutions 2025 in Chicago.
Together, they tackle one of the industry’s most pressing (and polarizing) topics: the rise of video podcasting and what it means for creators, advertisers, and the future of audio. With YouTube’s RSS support and increasing pressure for creators to “be on video,” the group wrestles with where the medium is headed—and whether we’re entering a new era or still navigating the wild west.
From reflections on the evolution of Podcast Movement to hot takes on panel fatigue, discoverability, monetization, and how to actually serve creators, brands, and audiences better—the Audio Avengers bring real talk and practical ideas from across the podcasting ecosystem.
You’ll hear:
🎥 Why video is not a threat—but a tool (if used intentionally)
🎙️ How podcasting can grow without losing its audio soul
🧠 What’s broken about industry conferences—and how to fix them
🔁 Why the conversation around podcast advertising still feels stuck
💡 And how we can better align stakeholders—brands, creators, and listeners—to build a more vibrant future
This episode isn’t about buzzwords. It’s about what’s actually working, what’s not, and what the people shaping the future of podcasting want to change.
Whether you're a Chief Audio Officer, podcaster, marketer, or just audio curious—you'll want to hear what the Audio Avengers say.
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
In this special live episode of Ad Infinitum - brought to you by Sounds Profitable - host Stew Redwine assembles the Audio Avengers—Arielle Nissenblatt (Earbuds Podcast Collective, Pinwheel), Adam McNeil (Adopter Media), Amelia Coomber (Podscribe), and Paul Riismandel (Signal Hill Insights)—for an unfiltered, in-person conversation recorded at the Sounds Profitable Lounge at Podcast Movement Evolutions 2025 in Chicago.
Together, they tackle one of the industry’s most pressing (and polarizing) topics: the rise of video podcasting and what it means for creators, advertisers, and the future of audio. With YouTube’s RSS support and increasing pressure for creators to “be on video,” the group wrestles with where the medium is headed—and whether we’re entering a new era or still navigating the wild west.
From reflections on the evolution of Podcast Movement to hot takes on panel fatigue, discoverability, monetization, and how to actually serve creators, brands, and audiences better—the Audio Avengers bring real talk and practical ideas from across the podcasting ecosystem.
You’ll hear:
🎥 Why video is not a threat—but a tool (if used intentionally)
🎙️ How podcasting can grow without losing its audio soul
🧠 What’s broken about industry conferences—and how to fix them
🔁 Why the conversation around podcast advertising still feels stuck
💡 And how we can better align stakeholders—brands, creators, and listeners—to build a more vibrant future
This episode isn’t about buzzwords. It’s about what’s actually working, what’s not, and what the people shaping the future of podcasting want to change.
Whether you're a Chief Audio Officer, podcaster, marketer, or just audio curious—you'll want to hear what the Audio Avengers say.
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Previous Episode
The Imaginary World of Audio Ads
In this episode of Ad Infinitum, host Stew Redwine is joined by Eric Molinsky—journalist, audio producer, and host of Imaginary Worlds—to explore how advertising creates universes of its own through storytelling, sound design, and the audience’s imagination.
Ads aren’t just persuasive messages—they’re narrative constructs. Just like great novels or blockbuster movies, audio ads have the power to build immersive worlds. Whether it’s the cinematic lore of Apple, the absurdist multiverse of Geico, or the familiar nostalgia of Coca-Cola’s holiday canon, brands are world-building. The question is—how do they make it believable?
Drawing on his expertise from covering sci-fi, fantasy, and fictional world-building, Eric helps unpack how those same principles apply to advertising. From the “theater of the mind” that makes audio so immersive, to the use of recurring characters, in-world logic, and even breaking the fourth wall—this conversation offers a crash course in ad storytelling for every creative and Chief Audio Officer looking to level up.
Then, in true Ad Infinitum fashion, Stew and Eric analyze real podcast ads from Rocket Money, Capital One, USAA, American Express, and Bank of America, as tracked by Magellan AI. How well do they construct imaginary worlds—and where do they fall short?
You’ll hear:
🌍 Why audio ads are the ultimate world-building medium
🧠 How fiction techniques help audiences suspend disbelief
🎭 When to break the fourth wall—and when not to
🛠️ What ads get wrong about storytelling (and how to fix it)
Whether you’re a marketer, a writer, or a brand trying to make a mark—this episode will reframe how you think about advertising. Because the best ads don’t just sell. They transport.
Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Scale Faster with The Growth HackGrowth marketing tips & tech insights from those who’ve done it.
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Ad Infinitum - Avenging Audio: Podcast Movement Evolutions 2025
Transcript
Stew Redwine (00:00):
This is Add Infinitum. Add Infinitum is the award-winning podcast solely focused on audio ads, the creatives who make them and or the latest thinking that informs them how the space is evolving. And my favorite part, a roundup of recent audio ads with Analysis by yours truly Stu Redwine and each episode's guest. This is a special episode of season three of ad infinitum recording live from podcast Movement Evolutions 2025 in Chicago. And I have the audio Avengers with m
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