AMP179: Understanding How to Manage Remote Marketing Teams With Timur Valishev From JivoChat

04/07/20 • 30 min

Struggling to work from home? Not sure how to adjust to a remote working lifestyle? Do you need some timely and helpful tips to stay positive and productive?

Today’s guest is Timur Valishev, co-founder and CEO of JivoChat, a simple yet comprehensive messaging chat app. Timur’s company has talented staff all over the world, so he has extensive experience with remote working and managing remote teams. Bottom Line: It works. Manage to stay alive and grow.

Some of the highlights of the show include:

JivoChat: Messenger for teams to communicate with clients across all channels
JivoChat’s Goal: Be more effective at handling multiple inquiries, calls, reminders
Why remote staff and physical office? Temporary option turned permanent perk
Competing for Talent: Option to work remotely is main way to hire the best staff
Marketing in Local Markets: Working in America, Asia, Africa, and India for ROI
U.S. Market: Primary source of revenue internationally, but burns more cash
Lessons Learned: Conduct as many trial-and-error experiments as possible
Most Common Fear: Remote staff is not working, but doing everything else
Remote Work: Not for everyone; requires self-motivation and discipline
What are outcomes of work, rather than maintaining the illusion of being busy?
Scouting Talent: Find and accommodate remote freelancers via specific sites
Misconception: Money is not always saved working remotely or by paying less

Links:

Struggling to work from home? Not sure how to adjust to a remote working lifestyle? Do you need some timely and helpful tips to stay positive and productive?

Some of the highlights of the show include:

JivoChat: Messenger for teams to communicate with clients across all channels
JivoChat’s Goal: Be more effective at handling multiple inquiries, calls, reminders
Why remote staff and physical office? Temporary option turned permanent perk
Competing for Talent: Option to work remotely is main way to hire the best staff
Marketing in Local Markets: Working in America, Asia, Africa, and India for ROI
U.S. Market: Primary source of revenue internationally, but burns more cash
Lessons Learned: Conduct as many trial-and-error experiments as possible
Most Common Fear: Remote staff is not working, but doing everything else
Remote Work: Not for everyone; requires self-motivation and discipline
What are outcomes of work, rather than maintaining the illusion of being busy?
Scouting Talent: Find and accommodate remote freelancers via specific sites
Misconception: Money is not always saved working remotely or by paying less

Links:

Previous Episode

undefined - AMP178: How to Go Beyond Google and Facebook to Make Audience Research Your Content's Competitive Advantage With Rand Fishkin From Sparktoro

AMP178: How to Go Beyond Google and Facebook to Make Audience Research Your Content's Competitive Advantage With Rand Fishkin From Sparktoro

How can marketers make their content go beyond Google and Facebook for audience research to be a competitive advantage? The duopoly may monopolize your attention and saturate SEO and social media channels, but it doesn’t own Web and search marketing.

Today’s guest is Rand Fishkin from SparkToro. He describes problems and solutions related to audience research. Rand’s insight continues to be inspirational and instrumental in many marketers’ careers.

Some of the highlights of the show include:

SparkToro’s Solutions: Pay-to-play frustration? Alternative channels are available
Broaden, Don’t Abandon Scope: Turbocharge marketing without spending much
Find the Right People: Scrape and scroll through shares on social platforms
Speak the Language: In-jokes and memes won’t work, don’t make assumptions
Avoid Potential Pitfalls: Know, understand, measure, audit competitive landscape
Event Attendance for Audience Research: Don’t limit learning and consumption
Formalized Practice: Turn intelligence into product features, data, and positioning
What it takes to win? Position product’s story, language, and solutions
Product Content: Influencers earn amplification, engagement, and awareness
Narrow Niche: From reachable audience to ideal customers
Purchasing Decisions: What makes qualified customers buy or not buy products?

Links:

Next Episode

undefined - AMP180: What's Broken With the Traditional Marketing Agency and Client Relationship Model (and How to Fix It) With John Bertino From The Agency Guy

AMP180: What's Broken With the Traditional Marketing Agency and Client Relationship Model (and How to Fix It) With John Bertino From The Agency Guy

Sad but true, some marketing agencies try to sell services to clients based on what’s best and most important for the agency, not their client. When and how do you know that you’ve made the mistake of partnering with the wrong agency for the wrong reasons based on what seemed like a solid sales pitch?

Today’s guest is John Bertino, founder and CEO of The Agency Guy (TAG), a marketing consultancy that connects clients with agencies. John knows what it takes to create a successful client/agency relationship, and what businesses and marketers need to consider when shopping for an agency.

Some of the highlights of the show include:

TAG’s Model: Consult with brands of all sizes to demystify marketing channels
Top Problems: Too many marketing teams, specialties, and biased advice
Issues: Growing fast by sacrificing fundamental factors of business operations
Inexperience and Inexpensive: You get what you pay for
Education and Expectations: Talk in a transparent way, not over people's heads
How to be a better client? Be willing and ready to learn
How to choose an agency? Consider personality, services, and teamwork
Best Practices: Slow, controlled, methodical growth; put clients first
Hiring Process: Prioritize communication
4 Steps to Worry-free Marketing:
- Start a conversation with a brand
- Create a high-level custom strategy
- Connect with a vetted, proven partner
- Measure performance to produce results