Power of Storytelling in Sales

Facts tell. Stories sell.

The connection between stories and purchase decision is much talked about in the business realm. But since most of us do not consider ourselves to be Storytellers, we think it is something we cannot do. But here is the thing, there is a story in each of us. And it is not just one story. There are so many of them!

And if we just know a framework in which we can put our stories, we can have better sales conversations and deliver a better buying experience to our clients. And this episode we are going to discuss this very framework with Yasmine Khater who is a sales strategist and serial entrepreneur who helps business leaders understand psychology in order to craft better stories that help influence decisions.

She runs Sales Story Method and works with leaders through her signature training program Sales Story Labs where they dive deeper and improve how they sell their story without feeling being sleazy, pushy or pretending to be someone else.

In this episode you can have the following key takeaways-

Understand how and where to find stories that matter

3 step process to frame good stories

Shift your beliefs as you know that Sales and money are not bad words!

You can find Yasmine on www.salesstorymethod.com

Link mentioned in the episode www.salesstorymethod.com/blueprint

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Free resources from Roshni:

Get past your limiting beliefs through a 5 step framework to revolutionize your Sales Mindset. Get the free ebook www.roshnibaronia.com/e-book

Know the 5 ways to revamp your sales engine in an era post pandemic. Download the infographic https://www.roshnibaronia.com/sales-disruption-in-social-distancing/

Learn all your strengths, weaknesses, fears and how to overcome them by knowing your selling style. Take the authentic selling style test at https://www.roshnibaronia.com/know-your-selling-style/