Mastering the Customer Journey
04/21/25 • 34 min
Welcome to another episode of Accelerate Your Business Growth! Today’s guest is Katie Smith, known as the queen of the customer journey. Broadcasting from her home near Yellowstone
National Park, Katie brings her adventurous spirit and deep expertise in B2B marketing to help companies scale sustainably, create meaningful conversations, and spark real industry change.
In this episode, host Diane Helbig and Katie dive into the evolving world of marketing and customer experience. They unpack why so many businesses hit a wall with their marketing efforts, explore how shifting customer behaviors can leave companies feeling left behind, and walk step-by-step through the customer journey—from the very first spark of awareness, all the way through building loyalty and encouraging advocacy.
Katie shares actionable advice on how to align your marketing with each stage of the customer journey, gather meaningful customer feedback, and develop a brand identity that sets you apart
in today’s dynamic, fast-changing markets. Plus, she offers invaluable insights on balancing lead generation with customer retention, personalizing the “delight” stage, and building long-term sustainable growth.
Whether you’re a small business owner struggling with marketing messaging, or a marketer curious about what’s next in the era of AI and empowered consumers, this conversation is packed with practical takeaways you won’t want to miss. Tune in for a trailblazing discussion that will help you accelerate your own business growth!
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in
their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to another episode of Accelerate Your Business Growth! Today’s guest is Katie Smith, known as the queen of the customer journey. Broadcasting from her home near Yellowstone
National Park, Katie brings her adventurous spirit and deep expertise in B2B marketing to help companies scale sustainably, create meaningful conversations, and spark real industry change.
In this episode, host Diane Helbig and Katie dive into the evolving world of marketing and customer experience. They unpack why so many businesses hit a wall with their marketing efforts, explore how shifting customer behaviors can leave companies feeling left behind, and walk step-by-step through the customer journey—from the very first spark of awareness, all the way through building loyalty and encouraging advocacy.
Katie shares actionable advice on how to align your marketing with each stage of the customer journey, gather meaningful customer feedback, and develop a brand identity that sets you apart
in today’s dynamic, fast-changing markets. Plus, she offers invaluable insights on balancing lead generation with customer retention, personalizing the “delight” stage, and building long-term sustainable growth.
Whether you’re a small business owner struggling with marketing messaging, or a marketer curious about what’s next in the era of AI and empowered consumers, this conversation is packed with practical takeaways you won’t want to miss. Tune in for a trailblazing discussion that will help you accelerate your own business growth!
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in
their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Previous Episode
Navigating the Startup Life Cycle
In today’s episode of "Accelerate Your Business Growth," host Diane Helbig sits down with Gregory Shephard, an accomplished entrepreneur with a track record of building and selling 12 businesses across diverse industries like biotech, transit tech, ad tech, and martech. Greg, the Penguin Random House author of "The Startup Life Cycle," dives deep into the core challenges and stages of building a startup from ideation to exit. Discover the truth about the capital trap, how investor advice might not always be in your best interest, and why understanding the startup life cycle is crucial for any founder. With insights backed by years of research and personal experience, Greg shares invaluable guidance on navigating the intricate landscape of entrepreneurship. Tune in for an eye-opening conversation filled with practical advice and strategies that could potentially save your startup from common pitfalls. Don't miss out—this
episode is a must-listen for any aspiring or established entrepreneur.
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of
Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top
10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in
their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
Cashflow Fundamentals
Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig sits down with seasoned entrepreneur and business strategist Mike Grabham—a six-time founder
who knows what it takes to build, scale, and sustain profitable businesses. Mike brings a wealth of real-world experience to the conversation, specializing in helping companies master two of
the most critical, yet often misunderstood, pillars of business success: cashflow and communication.
In this episode, Mike shares candid insights on why cashflow isn’t just an accounting term but the backbone of every small business, especially those earning $3 million or less. He breaks
down the biggest misconceptions around cashflow, highlights early warning signs of cash problems, and offers practical tools and strategies for keeping your cash management on track. Plus, Mike explains the pivotal role communication plays—not just inside your team, but with vendors and lenders as well—and how honest, transparent relationships can see you through even the toughest business challenges.
Whether you’re a business owner looking to get a better handle on your finances, or you want to build a culture rooted in clear, effective communication, this episode is packed with actionable advice and hard-won wisdom you won’t want to miss. Tune in and get ready to accelerate your business growth!
If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.
Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.
Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in
their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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