Inside Apple Software Design

04/28/22 • 97 min

2 Listeners

In this wide-ranging conversation from April 2019, a16z’s Frank Chen sits down with Ken Kocienda, a longtime software engineer and designer at Apple from 2001 to 2017, who wrote a book about his career there, called Creative Selection.

They discuss Ken’s unconventional path from freelance photographer to software engineer at Apple, his work on many core products from Safari web browser to iPhone, iPad, and Apple Watch and features like Autocorrect, what it was like to demo new products for Steve Jobs, and more.

Previous Episode

Tesla and the Nature of Disruption

In this re-run from September 2018, Benedict Evans and Steven Sinofsky talk all about Tesla — and more broadly, the nature of disruption overall. How disruptive is Tesla really, and what exactly are they disrupting — from the dashboard to car makers to vendors to energy source to autonomy overall?

The tech industry is littered with leading innovators... who nonetheless failed to be the dominant leader in the end. So the question should be, is this new thing fundamentally difficult for the incumbent to do, and how does it relate to market dominance? Which of these things are important in order for Tesla to be the new BMW or the new GM? Looking back at other examples historically (Microsoft, GM's Saturn Brand, and of course the iPhone), what kind of disruption matters most for market dominance? And what is the long view of how software is eating transportation?

Next Episode

The Founder to Investor Journey

This week, we have a special crossover episode from June 2021: Joel Beasley, host of the Modern CTO podcast, interviews a16z general partner David Ulevitch about David’s journey from working at an ISP and Dot Com company mp3.com in high school; to starting, running, and selling his own enterprise security company, OpenDNS; to becoming an investor at a16z. They also discuss the value of product marketing for enterprise, David’s philosophy around pricing enterprise products how to survive and lead through hard times, new trends in startup investing, and more.

This is part of our occasional series where we feature relevant episodes from like-minded shows on the a16z Podcast, to surface other shows you might be interested in. The Modern CTO podcast is by and for CTOs and other technical leaders at places like Microsoft, NASA, Reddit, Launch Darkly, and more, all sharing how to build strong companies and organizations. It’s hosted by Joel Beasley, CTO of Leaderbits and author of the book, The Modern CTO. Check out more episodes of this show wherever you get your podcast.

And for more on how to grow from a technical to product to Sales CEO, check out David’s previous episode on this podcast called “What Time Is It”.