A Slice Of... Sainsbury's Beef Mince Packaging (#2)

This series is all about Packaging design. Specifically, the sort of pack design that you see in the supermarket and put in your basket. We will cover the tricks that brands use to stand out and some of the stories they are trying to tell Each week, ‘a slice of’, will take a look at a supermarket brand and critique the packs to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! So why a podcast I hear you cry? I suppose that’s a very good point. Packaging design lives in a very visual world, it would be easier to do a series of these as reels or TikToks, something visual, but I believe that great brands are all about storytelling. We should be able to capture the essence of what they’re about using the spoken word. Well, that’s the idea! I plan to keep the podcast to around five minutes each, and I’ll include some voice message. Comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: https://www.linkedin.com/in/alangilbody/ Slice Design Company website https://slicedesign.co.uk