Building Brands that Today's Consumer Wants to Buy

08/28/20 • 26 min

A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

Two of the fastest growing sectors today are indie brands and e-commerce.
Indie brands are bringing much needed newness, quality and inclusivity to the market.
E-commerce is making it possible for them to reach that market.
I’m Jane Singer and welcome to a Seat at the Table.
In this episode I’m talking with Martin Jomoa.
Martin has hands on experience growing indie brands - both online and offline.
From launching menswear at ASOS and getting UK fashion brand Simon Carter up and running, to co-founding his own brand, and managing the design, buying and technical teams at Australian brand Saba, Martin knows what it takes to launch a brand - and lead it to success.
Today Martin is a brand consultant to fast growing small to medium sized brands, as well as to companies who are just getting started and need the guidance of someone who has real life market experience.
For more information or to contact us, please either head over to our website https://insidefashionlive.net or email us at: [email protected]

Visit A Seat at The Table's website at https://seat.fm

Visit A Seat at The Table's website at https://seat.fm

Previous Episode

What Will Retail's New Role Be in a Post-Pandemic Era?

One of the questions everyone is asking these days is: "How do we create an appealing in store experience?"

From mandatory masks, social distancing in stores and malls, ‘no try on’ policies, and plexiglass partitions that further restrict human interaction, shopping is just not as much fun as it used to be.

However, there are those retailers who have found ways to create a more vibrant in-store experience and in the processes are enticing consumers to come back.

In this episode, we're talking with Ishwar Chugani, Managing Director and CEO of Giordano ( EMEA ), an international apparel brand that’s famous for its high quality every day essentials.

Ishwar oversees a vast territory that starts in the Middle East and includes Africa, Eastern Europe, and Central Asia.

In the wake of the global pandemic, he managed to coordinate the successful reopening of Giordano’s stores - all done remotely - as well as quickly develop innovative ways to attract customers back into those stores - and revamp inventory management.

For more information or to contact us, please either head over to our website https://insidefashionlive.net or email us at: [email protected]

Visit A Seat at The Table's website at https://seat.fm

Next Episode

Why The Apparel Industry Needs Bangladesh

Any conversation about apparel production sooner or later includes Bangladesh.
From a turbulent period when the nation’s industry was plagued by factory fires, building collapses and high levels of industrial pollution, Bangladesh has faced gruelling pressure to meet international standards.
Over the past 7 years it has painstakingly worked to clean up and green up the industry.
Today, Bangladesh is home to some of the world’s best apparel manufacturing facilities and has the greatest number of eco-friendly factories.
Still, Bangladesh’s image is more of a reflection of its past than a vision of its future.
Recently a growing number of industry experts are starting to shine a new light on what they believe could an overlooked opportunity for buyers.
Today we’re talking with Deepika Diwan.
Deepika has spent three decades managing buying, sourcing and manufacturing for some of world’s biggest retailers.
From heading up clothing sourcing in South Asia for Sainsbury’s, working with Marks & Spencer in Bangladesh and tripling its business there in less then 5 years, to working as Global Procurement Director for Kiabi, and helping Pepkor establish their South Asian sourcing offices, Deepika knows Bangladesh. She also understands the growing need to manage lead times, as well as the ongoing pressure on price.
Today Deepika is managing director of Carrots, consulting company that designs and executes bespoke solutions for international footwear, apparel and accessories retailers.
Years of up close and personal experience living and working Bangladesh has enabled her to see Bangladesh for what it is becoming rather than what it was.
She’s the perfect person to speak with in order to find out what are the big opportunities in Bangladesh, opportunities that others might be missing.
Do you have something to share? You can contact us at https://insidefashionlive.net/contact/.
Our website: https://insidefashionlive.net

Visit A Seat at The Table's website at https://seat.fm