Instacart with Daniel Renda & Kevin Byrd
06/27/23 • 39 min
We’re kicking off Season 4 with a closer look at Instacart, which has been the leader in grocery delivery services since its early start-up days. But after about 10 years in the market, their brand was feeling a bit stale. Or wilted. In 2022, they started to dangle a new logo and look and feel for customers to get excited about. But the path to get there wasn’t easy. In this episode, we go behind the scenes with Kevin Byrd, Executive Creative Director for Instacart and Daniel Renda, Senior Creative Director at Wolff Olins to find out whether they bit off more than they could chew.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.
We’re kicking off Season 4 with a closer look at Instacart, which has been the leader in grocery delivery services since its early start-up days. But after about 10 years in the market, their brand was feeling a bit stale. Or wilted. In 2022, they started to dangle a new logo and look and feel for customers to get excited about. But the path to get there wasn’t easy. In this episode, we go behind the scenes with Kevin Byrd, Executive Creative Director for Instacart and Daniel Renda, Senior Creative Director at Wolff Olins to find out whether they bit off more than they could chew.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.
Previous Episode
Bonus: Naming Wins and Fails with Rob Meyerson
Name changes are possibly one of the hardest things a brand can endure. With over a million trademarks filed annually with the United States Patent and Trademark office, but only 170,000 English words in common use today, names are only going to get more creative - for better or worse. In this bonus episode, host Blake Howard and naming guru Rob Meyerson discuss some of the biggest brand naming wins and fails, as well as provide insight into the nebulous process of naming a brand.
For more on Rob Meyerson and his book Brand Naming, visit: https://robmeyerson.com/ and https://robmeyerson.com/book
To learn more about the brands discussed today, visit: achangeofbrand.com
Produced by Matchstic (matchstic.com/@matchstichouse), hosted by Blake Howard, edited by Gabe Kitzman, and artwork by Rachel Jackson.
Next Episode
Zapier with Michael Jeter
Brands don’t exist in a vacuum. Sometimes world events change the way the world will look at your brand. And a change is needed. As bay-area tech startup Zapier prepared to launch its brand refresh, a new symbol making headlines would create a moral dilemma. Michael Jeter, former Creative Director at Zapier, shares with us how they navigated the decision to scrap months of work and move forward with a new vision.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.
A Change of Brand - Instacart with Daniel Renda & Kevin Byrd
Transcript
ACOB S4 EP01 - Instacart (Final Mix).mp3
Blake Howard
This episode of A Change of Brand is brought to you by Brand Pad, a new standard of brand guidelines. Brand Pad is an online platform made by designers for designers. Keep listening for a special code just for you, our listeners.
Daniel Renda
People love evolutions when there's something familiar and you can deliver on it in an expec
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