70 - How McDonald’s continues to be one of the world’s most valuable brands? Part 1 - with Usman Tahir Jutt

11/02/19 • 39 min

a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

According to a 2019 study by Statista, McDonald’s brand value is estimated at over $130 billion dollars. Almost three times more than number two, Starbucks, on the “fast food” category. How does a brand who regularly receives harsh criticism have such high brand value? And how do they keep their brand integrity and consistency in over 37,000 restaurants in 120 countries?

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69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho

Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying true to its brand essence? ken Lima-Coelho, VP of Community Engagement with the YMCA Calgary tells us how the YMCA does it and how they are investing in the brand.

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71 - How McDonald’s manages to be one of the world’s most valuable brands? Part 2 - with Usman Tahir Jutt

In this episode, Usman shares with us in detail what the selection and training process is like for a potential MacDonald’s owner and operator. This is a grueling process by which McDonald’s is able to select the right people to represent the brand. McDonald’s train them in how to become a successful operator while immersing them in the McDonald’s brand.