
40 - Nice to meet you: How knowing your audience will ensure an effective introduction to the marketplace - the GE in Mexico story
07/26/18 • 25 min
Whether you’re thinking of expanding to a different region, reaching a new audience in the same marketplace, or launching your brand for the first time learn from a giant like GE what not to do and how to ensure a positive introduction to a marketplace.
Whether you’re thinking of expanding to a different region, reaching a new audience in the same marketplace, or launching your brand for the first time learn from a giant like GE what not to do and how to ensure a positive introduction to a marketplace.
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39 - Your brand as a movie
Stories are how we make sense of the world and how we make decisions. We look for stories that tell us which product is the closest to who we are and who we want to be. So what is your story?
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41 - What you need to know to prevent, react and recover from workplace harassment - Part 1
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