39 - Your brand as a movie

07/19/18 • 20 min

a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Stories are how we make sense of the world and how we make decisions. We look for stories that tell us which product is the closest to who we are and who we want to be. So what is your story?

Stories are how we make sense of the world and how we make decisions. We look for stories that tell us which product is the closest to who we are and who we want to be. So what is your story?

Previous Episode

38 - The Zappos story: How your brand culture can make you thrive and outlast - with Tyler Williams

Zappos is known for their remarkable brand and customer service. They are relentless in pursuing their values and purpose. In this episode, Tyler Williams, Zappos Fungineer, shares some of the strategies to build and continue to strengthen their brand.

Next Episode

40 - Nice to meet you: How knowing your audience will ensure an effective introduction to the marketplace - the GE in Mexico story

Whether you’re thinking of expanding to a different region, reaching a new audience in the same marketplace, or launching your brand for the first time learn from a giant like GE what not to do and how to ensure a positive introduction to a marketplace.