27 - From Leader to Mentor - with Ian Chisholm

04/26/18 • 52 min

a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

Although every person in an organization plays a role in strengthening the brand, leaders have an enormous impact and influence. In today’s episode Ian Chisholm, shares insights on the crucial role leader’s play in setting the right environment.

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26 - The importance of colour in building brands and the bottom line - with Angela Wright

Colour is the first thing your audience sees. That first glance is critical in what decision they will make next. Renowned colour expert Angela Wright shares with us tips and insights on how to best use colour to build your brand and increase your bottom line.

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28 - Building a place brand - with Daniel Valverde

It’s hard enough to build a brand for a product or organization, now imagine building a brand for a whole nation! Daniel Valverde, Director of Costa Rica's Nation Brand shares with us how he developed an internally beloved brand that delivers results.