E4: Start Harnessing the Power of Niche Marketing

08/30/18 • 21 min

On today’s episode, guest Christopher Hensley shares his secrets to gaining loyalty and establishing social proof within a niche audience. Christopher is a financial advisor and president of Houston First Financial Group. He also hosts a radio show and podcast called Money Matters Radio.

Christopher discusses why he stopped trying to be all things to all people—and why he now specializes in servicing educators. Tune in and learn about Christopher’s proven marketing strategies, which includes targeted email marketing and sticking with no-frills seminars. He also shares his perspective on podcasting and focusing on local centers of influence.

It’s time to tap into the power of niche-focused marketing!

The 99 Best Marketing Ideas is a podcast by WealthVest— a financial services marketing and distribution firm specializing in fixed and fixed index annuities from many high-quality insurance companies. WealthVest provides the tools, resources, practice management support and products that financial professionals need, to provide their clients a predictable retirement that has their best interest in mind.

If you haven’t already, please review us on iTunes. It’s an important way to help new listeners discover the show.

Don’t forget to follow us on Facebook or Instagram (@wealthvest).

For more info, please visit www.wealthvest.com.

Hosted on Acast. See acast.com/privacy for more information.

It’s time to tap into the power of niche-focused marketing!

If you haven’t already, please review us on iTunes. It’s an important way to help new listeners discover the show.

Don’t forget to follow us on Facebook or Instagram (@wealthvest).

For more info, please visit www.wealthvest.com.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

E3: If You Don’t Believe It, No One Else Will

Today on the 99 Best Marketing Ideas Podcast, Matt Halloran has a candid conversation with with Taylor, a fiery and energetic financial advisor who believes in prospecting like he breathes.

Taylor shares his dynamic approach to prospecting, why he’s a believer in setting micro-goals, and why he believes that he is “probably the biggest failure you’ve ever met.”

If you haven’t already, please review us on iTunes. It’s an important way to help new listeners discover the show.

Don’t forget to follow us on Facebook or Instagram (@wealthvest).

For more info, please visit www.wealthvest.com.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

E5: Game Changers for Marketing to Young Professionals and Athletes—with Lauryn Williams

Lauryn Williams, a four-time Olympian and Certified Financial Planner professional, is a force of energy in the financial planning world.

Most financial planners are overlooking a huge demographic, and their oversight is Lauryn’s gain—she’s out there serving this group and building lifelong relationships.

In this episode, you’ll learn:

Why Lauryn decided to become a financial adviser after her 10-year career as a professional athlete
The modular planning approach that she takes with young professionals and professional athletes
How Lauryn makes connections with her target market
The best marketing idea that Lauryn is implementing right now
A marketing strategy that she will never use again
Advice to help solopreneurs expand their network
Lauryn’s advice for new financial planners

Tune in now to learn Lauryn Williams’ cutting-edge marketing strategies for reaching a young demographic!

Resources: WealthVest | Worth Winning

If you haven’t already, please review us on iTunes. It’s an important way to help new listeners discover the show.

Don’t forget to follow us on Facebook or Instagram (@wealthvest).

For more info, please visit www.wealthvest.com.

Hosted on Acast. See acast.com/privacy for more information.