8 - Unleashing the Creative Power of Branding on Consumer Engagement with Viim's Steph Hilfer

02/15/24 • 48 min

Your host, Scott Bywater, talks with the Owner and Creative Director of Viim, Steph Hilfer. Steph dived into her early days, the time when her business was just a side hustle while she juggled a demanding full-time job. Steph's story is one of relentless dedication, working long hours into the night to bring her vision to life. The birth of her company, Viim, was a testament to her hard work and passion.

The turning point came in 2020. While many businesses struggled, Viim found its footing. The digital world became the new frontier for commerce, and Steph's expertise in branding and digital presence became more valuable than ever. It was then that she took the bold step to leave her full-time job and invest all her energy into Viim. This leap of faith was not without its fears, but Steph's pragmatic approach to the worst-case scenario—simply getting another job if needed—kept her grounded and focused.

Learn more about Steph's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

Learn more about Steph's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

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7 - Reinventing Real Estate: Radical Approach to Community-Oriented Housing with Ian Ugarte

Your host, Scott Bywater, talks with the Property Developer, Educator, Advocate for Affordable Housing, and Entrepreneur, Ian Ugarte. Ian's story begins in a family of plumbers, where real estate was a familiar topic, albeit not a successful venture for his father. His early experiences in property investment were fraught with mistakes and negative gearing, leading to a financial pitfall after acquiring seven properties. It was a stark realization for Ian that conventional wisdom was not always the wisest, and it prompted a pivotal shift in his approach to investing.

At the tender age of 18, Ian made his first foray into property investment, backed by his parents' support with the initial deposit. Despite the advantage, he quickly learned that privilege didn't equate to automatic success. The early days were marred by anxiety and despair, not due to a lack of funds but from a lack of informed decision-making. It was a period of education for Ian, as he navigated through the emotional turbulence and learned the hard lessons of his errors.

Ian's transformation from financial instability to stability is a testament to his resilience. By educating himself on positive gearing and reevaluating his portfolio, he managed to sell down six properties and emerge from the red. This journey wasn't just about financial independence for Ian; it became a mission to empower others to overcome similar hurdles.

Learn more about Ian's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

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9 - Overcome Challenges to Build a Seven-Figure Company with C-Squared Professional Consulting's Craig Cooke

Your host, Scott Bywater, talks with the Principal Consultant of C-Squared Professional Consulting, Craig Cooke. Starting a business is akin to embarking on an adventure, filled with excitement and unknown challenges. Craig's initial years were a testament to this, as he described the first five years as "extremely brutal." The struggle to keep the business afloat was real, and the temptation to quit loomed large. However, it was the timely encouragement from his network and the wisdom found in a book gifted by his mother that kept him going. These moments of near-defeat and the subsequent resurgence taught Craig the value of perseverance and the power of a supportive community.

The conversation with Craig took an intriguing turn when he discussed how his background in Chinese kung fu and qigong influenced his business philosophy. The discipline and systematic approach inherent in martial arts became the foundation upon which he built his company. Meanwhile, qigong offered him the tools to manage stress and maintain a work-life balance, crucial for any entrepreneur's sustainability.

Learn more about Craig's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.