#6: How to Research Your Target Audience and Write Messaging That Truly Connects

02/04/25 • 26 min

If you’re a female entrepreneur struggling to attract the right clients or feel like your messaging isn’t landing, it’s time to go back to the foundation—researching your target audience.

In this episode of 7-Figure Copy, we’re diving deep into how understanding your ideal clients can transform your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy from generic to high-converting.

I’ll share why skipping audience research is one of the biggest mistakes business owners make and how it leads to missed opportunities, attracting the wrong clients, and losing trust with your audience. Plus, I’ll give you actionable strategies for gathering the insights you need to craft messaging that resonates, builds authority, and compels your audience to take action.

Here’s what you’ll learn in today’s episode:

The biggest risks of skipping audience research—and how to avoid them.
Simple but powerful ways to uncover exactly what your audience wants, needs, and struggles with.
How to use real client language to create messaging that connects on a deeper level and boosts conversions.
The key to positioning yourself as a trusted expert in your industry through strategic research.

If you want to create website and sales page copy that truly speaks to your audience and turns visitors into buyers, this episode is for you. Whether you’re refining your about page, homepage, or email sequences or preparing for your next product or program launch, audience research is exactly what you need.

Ready to refine your messaging and scale with confidence?

Tune in now and start applying these research strategies to make your copy work harder for your business.

Looking to make your homepage a client magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Send Gina a text

If you’re a female entrepreneur struggling to attract the right clients or feel like your messaging isn’t landing, it’s time to go back to the foundation—researching your target audience.

Here’s what you’ll learn in today’s episode:

The biggest risks of skipping audience research—and how to avoid them.
Simple but powerful ways to uncover exactly what your audience wants, needs, and struggles with.
How to use real client language to create messaging that connects on a deeper level and boosts conversions.
The key to positioning yourself as a trusted expert in your industry through strategic research.

Ready to refine your messaging and scale with confidence?

Tune in now and start applying these research strategies to make your copy work harder for your business.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Previous Episode

#5: LIVE Copy Audit: The Key to a Compelling “What Sets Me Apart” Section that Attracts Premium Clients

Send Gina a text

In this episode of 7-Figure Copy, we’re diving into a LIVE Copy Audit with my guest, Brenda Chilstrom, an occupational therapist and owner of "That Makes Sense OT." If you’re a female entrepreneur or small business owner looking to elevate your website copy and attract premium clients, this episode is packed with actionable insights to help you scale your business with clarity and confidence.

Here’s what we cover during Brenda’s LIVE Copy Audit:

The “What Sets Me Apart” Section: How to craft a compelling message that highlights your unique expertise and builds trust.
Testimonials: Why strategically placed social proof is crucial for attracting the right audience.
Lead Magnet Placement: Tips for optimizing your freebie placement to grow your email list and connect with potential clients.
Resources Page: How to position your resources to add value and build authority.

Whether you’re revamping your website, writing sales page copy, or looking for tips to optimize your launch copy, this episode provides practical examples and expert strategies to create high-converting messaging that resonates with your audience.

Visit Brenda Chilstrom at That Makes Sense OT

CLICK HERE to see what Brenda’s homepage looked like at the time we did the Copy Audit.

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Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence?

CLICK THIS LINK TO APPLY, and pick a time to record your LIVE audit with me.

You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Next Episode

#7: 5 Ways to Organically Increase Your Visibility Online and Position Yourself as an Expert with Glenneth Reed - SEO & Google Ads Expert

Send Gina a text

If you want to attract more high-paying clients and establish yourself as the go-to expert in your field, you need to be visible online. But how do you do that effectively—without spending all day on social media?

In this guest episode of 7-Figure Copy, I’m joined by SEO expert Glenneth Reed, founder of The Visibility Method. She helps small business owners get found on Google so they can bring in more leads, more clients, and more revenue—without relying on ads.

We’re diving into practical, actionable strategies to increase your online visibility through SEO, content marketing, and website optimization so your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy start working harder for you.

Here’s what you’ll learn in today’s episode:

The biggest SEO mistakes business owners make—and how to fix them.
How to create searchable content that gets you found by the right audience.
Simple tweaks to your homepage, sales pages, and blog to boost visibility.
The importance of title tags, meta descriptions, and keywords in ranking higher.
Why consistency, boundaries, and content repurposing are key to expert positioning.

If you’ve been wondering how to show up at the top of Google search results and position yourself as an expert in your niche, this episode is packed with gold nuggets to help you do just that.

Looking to optimize your homepage and attract more customers and clients? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].