The pursuit of knowledge – a conversation with Peter Giuliano

08/04/23 • 29 min

5THWAVE - The Business of Coffee and Hospitality

In today’s episode we’re chatting with coffee guru Peter Giuliano - an incredibly influential figure in the coffee industry and a true global visionary.

With a career spanning more than 30 years. Peter was the Co-owner of North Carolina-based roaster Counter Culture Coffee where he helped build their pioneering direct sourcing and transparency model.

Peter now serves as Executive Director at The Coffee Science Foundation and is Chief Research Officer at the Specialty Coffee Association, overseeing the organisation's research and scientific investigation divisions.

In this conversation Peter discusses the importance of building a global coffee community and how the industry can use science and knowledge sharing to adapt to change and prepare for the unexpected.

Credits music: "Redlight" by Naytive in collaboration with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

In today’s episode we’re chatting with coffee guru Peter Giuliano - an incredibly influential figure in the coffee industry and a true global visionary.

With a career spanning more than 30 years. Peter was the Co-owner of North Carolina-based roaster Counter Culture Coffee where he helped build their pioneering direct sourcing and transparency model.

In this conversation Peter discusses the importance of building a global coffee community and how the industry can use science and knowledge sharing to adapt to change and prepare for the unexpected.

Credits music: "Redlight" by Naytive in collaboration with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Previous Episode

Nurturing hospitality's greatest asset

On the podcast today we’re kicking off a feature on talent management to understand how the hospitality industry can protect its key asset - people.

In part one we focus on people strategy and find out how leading hospitality businesses foster a positive work culture.

In conversations with Jonathan Crookall, Chief People Officer, Costa Coffee, Brooke Gray, Director of People, Equator Coffees and Henry Ayers, Co-founder, The Gentlemen Baristas, we discuss the staffing challenges they are currently facing, what they look for in potential employees and how they keep teams motivated to deliver exceptional customer service.

Credits music: "3 Lies" by Alessia Piermarini in collaboration with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Next Episode

Understanding your purpose - a conversation with Rosslyn’s James Hennebry

On the podcast today, we’re speaking with James Hennebry, entrepreneur and Co-founder of Rosslyn Coffee - a boutique specialty coffee business in the heart of London’s financial district and one of the city's standout hospitality venues.

With a longstanding background in hospitality that’s taken him from his native Ireland to Asia, Melbourne Australia and now London, James opened the doors to Rosslyn with business partner Mat Russell in 2018. They now have three sites across London’s Square Mile with more in the pipeline.

In this conversation James shares the importance of taking care of staff and how success lies in developing a clear understanding of your true value proposition and delivering it well to your customers.

Credits music: "She Lives Alone" by Jnay in collaboration with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear