Staying true to your craft – A conversation with Esther Maasdam

10/18/24 • 36 min

5THWAVE - The Business of Coffee and Hospitality

In today’s episode, we’re speaking with Esther Maasdam, Co-founder of Manhattan Coffee Roasters, a renowned specialty coffee business based in Rotterdam, The Netherlands.

Esther founded Manhattan Coffee with business partner, Ben Morrow, in 2017, with the vision of bringing world-class specialty coffees to European markets. Esther also runs an events consulting business, offering specialty baristas, catering support, and coffee training for events and exhibitions.

In this conversation, Esther reflects on how she learned to step into the role of a salesperson, actively pursuing new business while staying true to her craft. She underlines the importance of measured growth, expanding her business without compromising the core values and authenticity that drives her vision.

Credits music: "Clouds" by PIEN in association with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

In today’s episode, we’re speaking with Esther Maasdam, Co-founder of Manhattan Coffee Roasters, a renowned specialty coffee business based in Rotterdam, The Netherlands.

Credits music: "Clouds" by PIEN in association with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Previous Episode

Celebrating UK Coffee Week

Next week marks the start of UK Coffee Week – a nationwide celebration and fundraiser led by Project Waterfall, which aims to bring clean water and sanitation to coffee-growing communities.

Every year, hundreds of coffee shops, restaurants, and roasters across the UK come together to host exciting events and activities, raising both awareness and vital funds for this important cause.

In today’s episode, we’re getting into the spirit of the celebrations by speaking with three incredible supporters to explore the positive impact the coffee industry can make when working together, and what they’re looking forward to this year.

We'll hear from Rob Colicci, Director, Colicci, Emily Shepherd, Brand Manager, Alpro UK&I and Matthew Van Elkan, Owner, Maude Coffee Roasters alongside Rebecca Hodgson, Director Project Waterfall.

UK Coffee Week runs from 14 to 20 October 2024! Discover the events happening near you: ukcoffeeweek.com

Learn how to Create an Autumnal Tablescape with Colicci: colicci.co.uk/events

Credits music: Wake Me Up by Faith Child in association with The Coffee Music Project and SEB Collective

Tune into the 5THWAVE Playlist on Spotify for more music from the show

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Next Episode

The unstoppable entrepreneur – A conversation with Murray d’Almeida

In today’s episode, we speak with prolific coffee entrepreneur Murray d’Almeida, founder of Retail Food Group and the visionary behind a number of influential hospitality brands across the UK, Europe, the Middle East, and Australia.

With a career spanning over 50 years, Murray has mentored many industry figures and remains a dynamic source of inspiration and wisdom today. In this conversation, Murray shares his core principles for business success and strategies for building multiple brands across diverse markets. Murray also highlights the importance of mastering the basics and establishing a solid structure – emphasising that when the fundamentals are strong, business performance naturally follows.

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear