A new era ahead for coffee in Thailand

02/20/24 • 26 min

5THWAVE - The Business of Coffee and Hospitality

In today's episode we're kicking off a new mini series on Thailand's vibrant coffee shop market, exploring the recent growth of specialty coffee and opportunities for international brands.

First up, we're speaking with Varatt "Tae" Vichit-Vadakan, founder of Kinnest Group - a boutique F&B group in Bangkok with over 20 hospitality venues and 8 sub brands including Roots Coffee, Roast and Monty's.

In this conversation Tae discusses the evolution of Thailand’s specialty coffee scene over the last 15 years and the joys of collaborating with other creative and passionate entrepreneurs. He also highlights his vision to reconnect with Thailand’s traditional coffee drinking culture by tapping into the nation’s increasing pride for Thai-grown coffee.

Credits music: "Sad Sometimes" by Rosin in association with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

In today's episode we're kicking off a new mini series on Thailand's vibrant coffee shop market, exploring the recent growth of specialty coffee and opportunities for international brands.

Credits music: "Sad Sometimes" by Rosin in association with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Previous Episode

How to set up a coffee roastery

Today we're kicking off a new series on the business of coffee roasting, exploring all aspects of setting up a roastery - from sourcing equipment and green coffee to building a brand and establishing wholesale partnerships.

In the first episode, we speak with Lem Butler, Co-Founder, Black and White Coffee Roasters and Kirby Sinclair, Co-founder, The Roasting Party, to understand the basics and first steps of establishing a roastery In these conversations we discuss how to find the right location, how to know when to upgrade facilities as you grow and the importance of defining your vision and building business relationships.

Credits music: "Bad as you Are" by Alicia Davis in association with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Next Episode

The important role of the International Coffee Organization

In today’s episode we're to be joined by Vanusia Nogueira, Executive Director of the International Coffee Organization (ICO).

Established in 1963, the ICO was set up to regulate the global coffee market, promote international cooperation and administer the International Coffee Agreement.

Today the ICO is as a vital platform for education and consultation, fostering long-term, sustainable production and increasing consumption of quality coffee.

In this conversation Vanusia discusses the new regulations and initiatives aimed at equipping producers with the solutions and tools to tackle coffee production’s most pressing challenges. She also highlights the importance of establishing funding mechanisms for producers and the necessity of attracting young entrepreneurs back and into specialty coffee at origin.

Credits music: "Pronoia" by Carly Pearl in association with The Coffee Music Project and SEB Collective

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear