30 Minutes to President's Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski

1 Creator

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including: Prospecting: How to open conversations to triple your pipeline Discovery: How to ask questions that uncover massive pain Process: How to get big contracts over the line Leadership: How to hire and train world class teams. Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach). Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show... Get ready, you're going to President's Club.

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Top 10 30 Minutes to President's Club | No-Nonsense Sales Episodes

Goodpods has curated a list of the 10 best 30 Minutes to President's Club | No-Nonsense Sales episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to 30 Minutes to President's Club | No-Nonsense Sales for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite 30 Minutes to President's Club | No-Nonsense Sales episode by adding your comments to the episode page.

50 (Sell): Getting higher open and response rates with unique twists to your outreach (Florin Tatulea, SDR Manager @ Loopio)

30 Minutes to President's Club | No-Nonsense Sales

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Four Actionable Takeaways:

Backload your sequences (3 calls in one day then 3 emails in one day) to bump up replies.

Use subject lines that will elicit an emotional response to drive more opens.

Get a guaranteed response by sending the “I’m calling you tomorrow” email.

Cover current state, negative consequences, ideal state, and business outcomes.

======================

Florin’s Path to President’s Club:

Leads a team of 15+ SDR’s at Loopio

Career coach at SDR Nation

RESOURCES DISCUSSED

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Four Actionable Takeaways:

Backload your sequences (3 calls in one day then 3 emails in one day) to bump up replies.

Use subject lines that will elicit an emotional response to drive more opens.

Get a guaranteed response by sending the “I’m calling you tomorrow” email.

Cover current state, negative consequences, ideal state, and business outcomes.

======================

Florin’s Path to President’s Club:

Leads a team of 15+ SDR’s at Loopio

Career coach at SDR Nation

RESOURCES DISCUSSED

05/05/21 • 26 min

2 Listeners

47 (Sell): How to personalize your outbound email at scale (Kyle Coleman, VP Revenue @ Clari)

30 Minutes to President's Club | No-Nonsense Sales

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Four Actionable Takeaways:

Format your emails with 4 paragraphs: Tailoring, Problem, Value, Ask
Ask for interest instead of time in your CTA paragraph
Avoid over-using images, GIF’s, and links to minimize getting blacklisted by email servers
Personalize at scale with problem-based bucket tailoring for your C tier accounts

Kyle’s Path to President’s Club

VP, Revenue Growth & Enablement @ Clari
Sr Director, Sales Development & Optimization @ Looker
A massive LinkedIn following with killer content

RESOURCES DISCUSSED

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Four Actionable Takeaways:

Format your emails with 4 paragraphs: Tailoring, Problem, Value, Ask
Ask for interest instead of time in your CTA paragraph
Avoid over-using images, GIF’s, and links to minimize getting blacklisted by email servers
Personalize at scale with problem-based bucket tailoring for your C tier accounts

Kyle’s Path to President’s Club

VP, Revenue Growth & Enablement @ Clari
Sr Director, Sales Development & Optimization @ Looker
A massive LinkedIn following with killer content

RESOURCES DISCUSSED

04/14/21 • 32 min

1 Listener

63 (Sell): Poking the Bear to create more conversations (Josh Braun, Founder @ Josh Braun Sales Training)

30 Minutes to President's Club | No-Nonsense Sales

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Four Actionable Takeaways:

Figure out the cost of inaction when a prospect says “this isn’t a priority right now”.

Sell from the buyer’s perspective w/ Poke the Bear to gain interest before you talk about your product.

Mirror the “not interested” to figure out the real objection (relevance, comiss. breath, bad time).

A/B test cold call opens (Poke the Bear/New Content) to figure out what works best for you.

======================

Josh’s Path to President’s Club:

Founder, Josh Braun Sales Training

Former Head of Sales @ Basecamp

Former VP of Inside Sales @ Jellyvision

RESOURCES DISCUSSED

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Four Actionable Takeaways:

Figure out the cost of inaction when a prospect says “this isn’t a priority right now”.

Sell from the buyer’s perspective w/ Poke the Bear to gain interest before you talk about your product.

Mirror the “not interested” to figure out the real objection (relevance, comiss. breath, bad time).

A/B test cold call opens (Poke the Bear/New Content) to figure out what works best for you.

======================

Josh’s Path to President’s Club:

Founder, Josh Braun Sales Training

Former Head of Sales @ Basecamp

Former VP of Inside Sales @ Jellyvision

RESOURCES DISCUSSED

08/18/21 • 30 min

1 Listener

How to Sell Without Sounding Like a Salesperson | Courtany Williams | Ep. 298 (Lead)

30 Minutes to President's Club | No-Nonsense Sales

Sign up for the 30MPC Discovery Course today and learn how top sellers lead high-impact discovery calls that land bigger deals: https://www.30mpc.com/course/discovery-course

FOUR ACTIONABLE TAKEAWAYS

Your growth ICP might differ from your new business ICP: New Biz = CRM, but Growth is all about whitespace. Growth isn’t just about net new—it’s about expanding within. Think users, not logos.
How are customers already interacting with your company:Take advantage of support. Train your support team on upsell triggers – chat, email, drift. Example: How can I do more emailing in the tool? Marketing automation.
Big Deal Review: Double ACV Through Team Selling. Want bigger deals? Put more eyes on them. Biweekly Reviews: 2 AEs present deals to VP, peers, SEs. Open discussion. Team Selling in Action: Everyone contributes—challenges, ideas, strategy.
Weekly Round table: Start weekly team meetings with open sharing. Surfacing challenges early helps you prioritize and tackle what matters most.

COURTANY'S PATH TO PRESIDENT’S CLUB

Director, Growth Sales @ Unbounce
Director of Growth Sales @ Insightly
Sales Manager, Growth @ Insightly
Senior Account Executive @ Insightly
Corporate Account Executive @ UserTesting

RESOURCES DISCUSSED

Read: Join our weekly newsletter
Steal: Templates, drips, scripts

Sign up for the 30MPC Discovery Course today and learn how top sellers lead high-impact discovery calls that land bigger deals: https://www.30mpc.com/course/discovery-course

FOUR ACTIONABLE TAKEAWAYS

Your growth ICP might differ from your new business ICP: New Biz = CRM, but Growth is all about whitespace. Growth isn’t just about net new—it’s about expanding within. Think users, not logos.
How are customers already interacting with your company:Take advantage of support. Train your support team on upsell triggers – chat, email, drift. Example: How can I do more emailing in the tool? Marketing automation.
Big Deal Review: Double ACV Through Team Selling. Want bigger deals? Put more eyes on them. Biweekly Reviews: 2 AEs present deals to VP, peers, SEs. Open discussion. Team Selling in Action: Everyone contributes—challenges, ideas, strategy.
Weekly Round table: Start weekly team meetings with open sharing. Surfacing challenges early helps you prioritize and tackle what matters most.

COURTANY'S PATH TO PRESIDENT’S CLUB

Director, Growth Sales @ Unbounce
Director of Growth Sales @ Insightly
Sales Manager, Growth @ Insightly
Senior Account Executive @ Insightly
Corporate Account Executive @ UserTesting

RESOURCES DISCUSSED

Read: Join our weekly newsletter
Steal: Templates, drips, scripts

03/27/25 • 38 min

1 Listener

Playbook: Cold Emails

30 Minutes to President's Club | No-Nonsense Sales

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Every 10th episode, we tear down one topic. This is how to send cold emails that actually work.

FOUR ACTIONABLE TAKEAWAYS

Stop trying to sell everything under the sun. Keep it to one pain point per email.
Start your sequence with an email, and move to 10 touches over 30 days with a mix of calls and emails.
Use the 3x3 rule with a crispy problem, what you do, and a quick ask for interest.
Avoid over formalities/news headlines so that your message actually resonates with the reader.

RESOURCES DISCUSSED

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Every 10th episode, we tear down one topic. This is how to send cold emails that actually work.

FOUR ACTIONABLE TAKEAWAYS

Stop trying to sell everything under the sun. Keep it to one pain point per email.
Start your sequence with an email, and move to 10 touches over 30 days with a mix of calls and emails.
Use the 3x3 rule with a crispy problem, what you do, and a quick ask for interest.
Avoid over formalities/news headlines so that your message actually resonates with the reader.

RESOURCES DISCUSSED

10/13/21 • 29 min

1 Listener

YouTube: I Handle EVERY Cold Call Objection like Mr Miyagi (Youtube Opening Week)

30 Minutes to President's Club | No-Nonsense Sales

Watch in full vibrant color: https://bit.ly/44KFn02

30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt....

5 minutes, one tactic per video, with schweet visuals (real emails, roleplays) to make it even more actionable than the podcast.

Watch in full vibrant color: https://bit.ly/44KFn02

30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt....

5 minutes, one tactic per video, with schweet visuals (real emails, roleplays) to make it even more actionable than the podcast.

07/31/23 • 7 min

How to Teach Discovery Without Confusing the Hell Out of Your Sales Team | 30MPC Playbook (Lead)

30 Minutes to President's Club | No-Nonsense Sales

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST

https://www.30mpc.com/course/discovery-course

Master the structure, questions, and flow of high-impact discovery calls

ACTIONABLE TAKEAWAYS:

Keep It Simple with a 3x3 Framework: Break the discovery call into three sections (agenda, meat, next steps), each with three core moves. This keeps reps oriented and avoids overwhelming them with 57-point checklists.
Teach What to Get, Not Just What to Ask: Don't just train reps on questions. Teach them the four layers of discovery: situation → operational problem → executive problem → business impact. When they know where they’re going, they can improvise better questions.
Use Repetition to Lock It In: Roll out discovery training in small chunks (preferably 2–3 sessions). Reinforce it weekly through tape reviews, roleplays, and pipeline reviews to evolve reps from 101 → 201 → 301 level skills.
Discovery Trees Should Evolve Over Time: Start with a few problem trees, then refine them through live calls and team feedback. Your trees get "seasoned" over time—just like cast iron—with real examples, new objections, and better talk tracks.

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST

https://www.30mpc.com/course/discovery-course

Master the structure, questions, and flow of high-impact discovery calls

ACTIONABLE TAKEAWAYS:

Keep It Simple with a 3x3 Framework: Break the discovery call into three sections (agenda, meat, next steps), each with three core moves. This keeps reps oriented and avoids overwhelming them with 57-point checklists.
Teach What to Get, Not Just What to Ask: Don't just train reps on questions. Teach them the four layers of discovery: situation → operational problem → executive problem → business impact. When they know where they’re going, they can improvise better questions.
Use Repetition to Lock It In: Roll out discovery training in small chunks (preferably 2–3 sessions). Reinforce it weekly through tape reviews, roleplays, and pipeline reviews to evolve reps from 101 → 201 → 301 level skills.
Discovery Trees Should Evolve Over Time: Start with a few problem trees, then refine them through live calls and team feedback. Your trees get "seasoned" over time—just like cast iron—with real examples, new objections, and better talk tracks.

04/10/25 • 39 min

How to Push Top Performers Without Losing Them | Alex Kremer | Ep. 289 (Lead)

30 Minutes to President's Club | No-Nonsense Sales

ACTIONABLE TAKEAWAYS:

Understand Rep Motivation: Identify what drives each rep—money, career growth, or exploration—then get their permission to push them toward that goal, laying the foundation for future coaching.
Call Out the Situation First: Before changing a rep’s behavior, acknowledge the dynamic at play so both parties are aligned. This prevents resistance and confusion.
Leverage Top Performers: Coach high performers by challenging them to reach the next level and putting them in the spotlight to lead trainings, reinforcing best practices for the team.
Coach in Buckets: Break down calls into sections and ensure reps get the fundamentals right before refining their style, making feedback more structured and actionable.

ALEX'S PATH TO PRESIDENT'S CLUB:

Founder & CEO @ Alluviance
Director of Sales Commercial @ Outreach
Director of Sales Corporate @ Outreach
Territory Account Executive @ Microsoft

RESOURCES DISCUSSED:

ACTIONABLE TAKEAWAYS:

Understand Rep Motivation: Identify what drives each rep—money, career growth, or exploration—then get their permission to push them toward that goal, laying the foundation for future coaching.
Call Out the Situation First: Before changing a rep’s behavior, acknowledge the dynamic at play so both parties are aligned. This prevents resistance and confusion.
Leverage Top Performers: Coach high performers by challenging them to reach the next level and putting them in the spotlight to lead trainings, reinforcing best practices for the team.
Coach in Buckets: Break down calls into sections and ensure reps get the fundamentals right before refining their style, making feedback more structured and actionable.

ALEX'S PATH TO PRESIDENT'S CLUB:

Founder & CEO @ Alluviance
Director of Sales Commercial @ Outreach
Director of Sales Corporate @ Outreach
Territory Account Executive @ Microsoft

RESOURCES DISCUSSED:

02/20/25 • 41 min

YouTube: How To Prep For Your Next Sales Call

30 Minutes to President's Club | No-Nonsense Sales

Watch in full vibrant color: https://bit.ly/3QGDoWc

30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt....

5 minutes, one tactic per video, with schweet visuals (real emails, roleplays) to make it even more actionable than the podcast.

Watch in full vibrant color: https://bit.ly/3QGDoWc

30MPC YouTube is here. It’s like Hollywood, except the hosts are even better looking than Brad Pitt....

5 minutes, one tactic per video, with schweet visuals (real emails, roleplays) to make it even more actionable than the podcast.

08/18/23 • 8 min

Playbook: How to run a sales process

30 Minutes to President's Club | No-Nonsense Sales

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Every 10th episode, we tear down one topic. This is how to structure your sales process.

FOUR ACTIONABLE TAKEAWAYS

Before: shared agenda, get your “checklist” questions out the way, know your audience
During: set agenda & exit criteria, meeting mechanics (audio, etc.), schedule next steps
After: Recap email/call, multi-thread follow-ups
After 7 touches with no reply, you have your answer

THE LATEST FROM 30MPC

THINGS YOU CAN STEAL

Prospecting

Discovery & Demo

Sales Process

ONE ASK

You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter.

It will increase your chances of making President’s Club by 227%.

Okay maybe not, but we’d still really love you for it :)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0

Every 10th episode, we tear down one topic. This is how to structure your sales process.

FOUR ACTIONABLE TAKEAWAYS

Before: shared agenda, get your “checklist” questions out the way, know your audience
During: set agenda & exit criteria, meeting mechanics (audio, etc.), schedule next steps
After: Recap email/call, multi-thread follow-ups
After 7 touches with no reply, you have your answer

THE LATEST FROM 30MPC

THINGS YOU CAN STEAL

Prospecting

Discovery & Demo

Sales Process

ONE ASK

You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter.

It will increase your chances of making President’s Club by 227%.

Okay maybe not, but we’d still really love you for it :)

02/24/21 • 31 min

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FAQ

How many episodes does 30 Minutes to President's Club | No-Nonsense Sales have?

30 Minutes to President's Club | No-Nonsense Sales currently has 472 episodes available.

What topics does 30 Minutes to President's Club | No-Nonsense Sales cover?

The podcast is about Management, Podcasts, Business and Careers.

What is the most popular episode on 30 Minutes to President's Club | No-Nonsense Sales?

The episode title '50 (Sell): Getting higher open and response rates with unique twists to your outreach (Florin Tatulea, SDR Manager @ Loopio)' is the most popular.

What is the average episode length on 30 Minutes to President's Club | No-Nonsense Sales?

The average episode length on 30 Minutes to President's Club | No-Nonsense Sales is 31 minutes.

How often are episodes of 30 Minutes to President's Club | No-Nonsense Sales released?

Episodes of 30 Minutes to President's Club | No-Nonsense Sales are typically released every 3 days, 23 hours.

When was the first episode of 30 Minutes to President's Club | No-Nonsense Sales?

The first episode of 30 Minutes to President's Club | No-Nonsense Sales was released on Apr 30, 2020.

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30 Minutes to President's Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski

Top 10 30 Minutes to President's Club | No-Nonsense Sales Episodes

FAQ

How many episodes does 30 Minutes to President's Club | No-Nonsense Sales have?

What topics does 30 Minutes to President's Club | No-Nonsense Sales cover?

What is the most popular episode on 30 Minutes to President's Club | No-Nonsense Sales?

What is the average episode length on 30 Minutes to President's Club | No-Nonsense Sales?

How often are episodes of 30 Minutes to President's Club | No-Nonsense Sales released?

When was the first episode of 30 Minutes to President's Club | No-Nonsense Sales?

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