47 (Sell): How to personalize your outbound email at scale (Kyle Coleman, VP Revenue @ Clari)

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Four Actionable Takeaways:

• Format your emails with 4 paragraphs: Tailoring, Problem, Value, Ask
• Ask for interest instead of time in your CTA paragraph
• Avoid over-using images, GIF’s, and links to minimize getting blacklisted by email servers
• Personalize at scale with problem-based bucket tailoring for your C tier accounts

Kyle’s Path to President’s Club

• VP, Revenue Growth & Enablement @ Clari
• Sr Director, Sales Development & Optimization @ Looker
• A massive LinkedIn following with killer content

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal