63 (Sell): Poking the Bear to create more conversations (Josh Braun, Founder @ Josh Braun Sales Training)

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Four Actionable Takeaways:

Figure out the cost of inaction when a prospect says “this isn’t a priority right now”.

Sell from the buyer’s perspective w/ Poke the Bear to gain interest before you talk about your product.

Mirror the “not interested” to figure out the real objection (relevance, comiss. breath, bad time).

A/B test cold call opens (Poke the Bear/New Content) to figure out what works best for you.

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Josh’s Path to President’s Club:

Founder, Josh Braun Sales Training

Former Head of Sales @ Basecamp

Former VP of Inside Sales @ Jellyvision

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