Live From AAPEX, Lukas Dirks Head of North America with Virol AG

Send us a text

Discover the secrets behind the unsung heroes of the automotive world as we chat with Chris Schade, VP of Sales from Rostar Filters, a leading name in cabin air filtration. Learn how this company is quietly revolutionizing air quality in vehicles across America, and why so many drivers remain oblivious to the crucial role these filters play in their driving experience. From the hustle and bustle of the AAPEX show in Las Vegas, we uncover why cabin air filters are vital for extending vehicle longevity and share surprising anecdotes about the common neglect of these components.
Join us as we navigate the complex landscape of the automotive industry, focusing on strategic planning and the challenges posed by supply chain disruptions and the electric vehicle revolution. Chris sheds light on the exciting opportunities for innovation in filter technology and the potential for growth in new segments like imports and off-road vehicles. We also explore the significance of digital marketing trends and the importance of maintaining a robust online presence in today's fast-evolving market. Tune in to hear firsthand insights from industry leaders and celebrate the camaraderie and innovation that drive the future of automotive filtration.

Reach out at [email protected]
Please like and subscribe to our Linkedin & YouTube channel