56. Dave Harland: how to stand out on LinkedIn

04/28/22 • 22 min

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In this episode, freelance copywriter and LinkedIn superstar Dave Harland shares his unique approach to making marketing fun. Dave's known for stirring up trouble on LinkedIn, poking fun at self-acclaimed thought leaders and brightening up the feed for the rest of us. Here, he breaks down his strategy and tells us:

How he uses humour and parody to stand out on LinkedIn
How he creates content and manages his time on social media
Selling silliness to serious stakeholders
How his marketing has changed over the years
What he'd do if he was just starting out
Uncle Tony's response to clients that shift the goalposts

Say hi to Dave:

LinkedIn: daveharland
Twitter: @wordmancopy
Website: www.thewordman.co.uk

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com
If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated!

How he uses humour and parody to stand out on LinkedIn
How he creates content and manages his time on social media
Selling silliness to serious stakeholders
How his marketing has changed over the years
What he'd do if he was just starting out
Uncle Tony's response to clients that shift the goalposts

Previous Episode

55. Are discovery calls really necessary? (with Kerri Watt)

Discovery calls – those introductory conversations with prospective new clients where you size each other up and decide if you want to work together – are often seen as an essential part of securing new business. But for some freelancers, they're a major source of stress, wasted time and frustration.
Imagine if you could skip them altogether! In this episode, PR expert Kerri Watt shares how she sets up her processes to avoid time-consuming discovery calls and focus only on her most valuable leads:

How to avoid time wasters who are just after free advice
When you *should* take the call
How to make it easy for people to buy from you
Why you should write your own business rules and take ownership of your time

Mentioned on this episode:

Get your copy of Kerri's free checklist, PR in 15 Minutes: https://mailchi.mp/1b9144ae70fc/pr-in-15-minutes-freebie

Say hi to Kerri:

LinkedIn: /kerrilwatt
Twitter: @KerriLWatt
Website: https://www.kerrilwatt.co.uk/

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated!

Next Episode

57. Build your own board of directors

Who's on your imaginary board of directors? In this episode, Louise shares a fun strategy for figuring out business problems with a little help from your (imaginary) business friends).
Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com
If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated!

15 Minute Freelancer - 56. Dave Harland: how to stand out on LinkedIn

Transcript

Intro

Welcome to 15 Minute Freelancer, your snack-sized guide to being your own boss and building a business and life you love. I'm your host Louise Shanahan. My LinkedIn bio says I'm a freelance health copywriter. But for the next 15 minutes, I'll be tickling your ears with practical strategies, behind-the-scenes stories, and nuggets of wisdom so you can create a freelance business that works for you. Whether you're just starting out or you've been self-employed for a while, I'll be rig