15 Minute Freelancer

Louise Shanahan

15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.

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Top 10 15 Minute Freelancer Episodes

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52. From solo freelancer to successful partnership (with Adam Pearson)

15 Minute Freelancer

04/01/22 • 17 min

Have you ever considered partnering up with another freelancer to expand your business? Teaming up could be a great way to attract bigger projects, expand your services and grow your business without doubling your hours. But how does it work? How do you find the right business partner? What happens if you disagree?!

In this episode, I chat to Adam Pearson, one half of the research powerhouse that is PS Research, which he runs with his business partner, Emma Slater. He shares his experiences of going from being a solo business owner to forming a successful partnership:

Why Adam made the jump from company of one to forming a partnership
How to find the right person to partner with
Unexpected upsides of working with a partner
How to figure out working styles, money stuff and holidays
How to market your partnership to new and existing clients.

Since Adam is just back from paternity leave, we also discuss how he planned for a chunk of time off – and how other freelancers can do the same.

Mentioned in this episode:

PS Research: https://pearsoninsight.co.uk/
Emma Slater: https://twitter.com/emmapsresearch
Gareth Hancock: https://www.thatcontentshed.com/
Frankie Tortora: https://francescatortora.com/
Dave Smyth: https://websmyth.co/
Martin Brooks (Gold Stag Accounting): https://www.goldstagaccounts.co.uk/
Being Freelance Podcast: https://www.beingfreelance.com/

Say hi to Adam:

Website: www.psresearch.co.uk
LinkedIn: https://uk.linkedin.com/in/pearsoninsight
Twitter: @adampsresearch
Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com
If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated!

04/01/22 • 17 min

1 Listener

35. Find freelance clients on Twitter

15 Minute Freelancer

09/24/21 • 16 min

"Being helpful is a rock-solid strategy for attracting clients." And what better place to find people who need your help than on Twitter? In this episode, Louise shares some tips to help you attract more clients on Twitter (and avoid getting sucked into doom-scrolling rabbit holes!).
Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
Mentioned on this episode:

#ContentClubUK (Twitter chat, Tuesdays, 11am UK time)
#FreelanceHeroes and #FreelanceChat
Peak Freelance
Kat Boogaard (writes a newsletter packed with freelance writing leads)
Sian Meades-Williams (creator of Freelance Writing Jobs newsletter)
Ep. 26: How to find more clients on LinkedIn
Ep. 29: How to land your wishlist client with cold pitching (with Bree Weber)
Ep. 19: Monkey brain metrics

Say hi to Louise:
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com
Wanna leave me a voice note? Go to memo.fm/15 and leave a question or com

09/24/21 • 16 min

1 Listener

43. How to set goals to grow your freelance business in in 2022

15 Minute Freelancer

01/07/22 • 15 min

It's time to dive back into business after the new year, so of course we had to talk about if and how you should set goals to grow your freelance business in 2022. In this episode, Louise shares her six-step process for setting goals that actually mean something to you (so you can actually achieve them!), plus her number one business goal for 2022. What do you have planned for your business in 2022?
"If you don’t make plans or set intentions about how you want your business to look or to evolve, it will just plod along in its default setting. Maybe that’s fine, but maybe you would like something a bit different? What could 2022 look like for you?"
Mentioned on this episode:

Kirsty Waite business coaching

Say hi to Louise:
Louise Shanahan is a freelance health copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com
Wanna send Louise a voice note? Go to memo.fm/15 and leave a question or comment.

01/07/22 • 15 min

1 Listener

51. Keeping your freelance skills fresh! (With Angela Lyons)

15 Minute Freelancer

03/18/22 • 17 min

Freelance graphic designer and creative lead at Freelancer Magazine Angela Lyons joins Louise to talk all things learning. Keeping your skills fresh is essential if you want to stay on top of the latest industry trends and do the best possible work for your clients. And let's not forget the strategy, finance and marketing skills we need to build a sustainable business. It's a lot to fit in! Listen in to hear:

How Ange has been using #Write52 to record her journey as a 'forever learner'
The mentorships and courses that have had the biggest impact on Ange's business over the last year
How to avoid shiny object syndrome and figure out what courses you really need
How to budget your time and money for learning (incl. Louise's £1 rule of investing!)

Mentioned on this episode:

Freelancer Magazine: https://www.freelancermagazine.co.uk/
#Write52: https://www.write52.com/
Google Digital Garage: https://learndigital.withgoogle.com/digitalgarage/
Enterprise Nation: https://www.enterprisenation.com/
HubSpot Academy: https://academy.hubspot.com/
The Marketing Meetup: https://themarketingmeetup.com/
Hannah Williams: https://scribbleinc.co.uk/
Penny Brazier: https://the-mighty-pen.co.uk/
Carla Frank: https://www.carlafrankcreative.com/
International Magazine Centre: https://internationalmagazinecentre.com/

Say hi to Ange:

LinkedIn: Angela Lyons1
Twitter: @AngeLyonsDesign
Insta: Ange_Lyons
Website: www.angelalyons.com

Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

03/18/22 • 17 min

1 Listener

56. Dave Harland: how to stand out on LinkedIn

15 Minute Freelancer

04/28/22 • 22 min

In this episode, freelance copywriter and LinkedIn superstar Dave Harland shares his unique approach to making marketing fun. Dave's known for stirring up trouble on LinkedIn, poking fun at self-acclaimed thought leaders and brightening up the feed for the rest of us. Here, he breaks down his strategy and tells us:

How he uses humour and parody to stand out on LinkedIn
How he creates content and manages his time on social media
Selling silliness to serious stakeholders
How his marketing has changed over the years
What he'd do if he was just starting out
Uncle Tony's response to clients that shift the goalposts

Say hi to Dave:

LinkedIn: daveharland
Twitter: @wordmancopy
Website: www.thewordman.co.uk

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com
If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. All donations help cover the cost of running the podcast and are very much appreciated!

04/28/22 • 22 min

1 Listener

47. Q+A on negotiating your freelance rates

15 Minute Freelancer

02/04/22 • 14 min

This episode is a Q+A on some gnarly freelance pricing issues, which popped up when Louise was a guest on a recent ContentUK panel on freelance pricing.
Find out more about ContentUK: contentuk.co
Mentioned on this episode:

02/04/22 • 14 min

1 Listener

34. Should freelancers ever work for free?

15 Minute Freelancer

09/17/21 • 15 min

Would you ever work for free? Most freelancers have been asked to do unpaid work at some point in their career, and usually the golden rule is to grab that big red flag and say no. After all, exposure doesn't pay the bills. But what if there are some situations where it makes sense? In this episode, Louise Shanahan shares three scenarios where working for free might be worth it.
Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
Mentioned on this episode:

Ep. 8: No portfolio? Do this instead

09/17/21 • 15 min

1 Listener

28. Oops! How to handle mistakes

15 Minute Freelancer

07/23/21 • 10 min

Argh! You made a mistake on a client project (or some other part of your freelance business). Now what?
First up, you're not alone. We've all been there. In this episode, Louise shares an embarrassing story of one of her own mishaps and offers 5 steps to take to fix a mistake if something goes wrong on a client project.
"The truth is that running a business is full of sticky moments. We’re all figuring it out as we go. We make so many decisions, so we’re bound to go down the wrong path now and then. You will try new things in your business that don’t work out as planned. So let’s show ourselves a bit of self-compassion, have a sense of humour about it, learn the lessons and plough on."
Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
Say hi to Louise:
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com
Wanna leave me a voice note? Go to memo.fm/15 and leave a question or comment.

07/23/21 • 10 min

29. Land your wishlist clients with cold pitching (with Bree Weber)

15 Minute Freelancer

07/30/21 • 19 min

In this episode, Bree Weber, creator of Cold Pitch Masterclass, joins Louise for a jam-packed run down of her framework for ethical, non-sleazy cold pitching. Yes, cold pitching works! And no, it doesn't have to feel awkward. Bree has an amazing 100% open and response rate and a 60% conversion rate on her cold pitches, and in this episode she tells us how she does it. Whether or not you've tried cold pitching before, you'll feel excited to give it a go after this conversation.
Bree shares:

How losing her clients at the start of the pandemic prompted her to figure out the secret to effective cold pitching and land her wishlist clients
Her ethical cold pitching framework, and tips for getting started
3 essential ingredients for a cold pitch email
Common cold pitching pitfalls (clue: it's not a numbers game)
How to make a minimum viable ask to get the conversation rolling

If you enjoy this episode, you'll want to dig in to Bree's Cold Pitch Masterclass. This usually sells for $97, but Bree is making it available to listeners of 15 Minute Freelancer for the special rate of $37, using this link: https://coldpitchcopy.com/louise

Say hi to Bree:

Website: https://coldpitchcopy.com
Instagram: @thebreeweber
Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
Say hi to Louise:
LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Instagram: @Louise_Shanahan_
Website: thecopyprescription.com
Wanna leave me a voice note? Go to memo.fm/15 and leave a question or comment.

07/30/21 • 19 min

32. What's your freelancer love language?

15 Minute Freelancer

08/20/21 • 11 min

What's your freelancer love language? Do you thrive on positive feedback and glowing testimonials, or is a timely invoice payment enough to make you feel appreciated? Do you prefer lots of face-to-face contact with clients, or just wanna get on with the work in peace? When you know what makes you tick, you can build processes that allow you to thrive, do your best work, and build great relationships with your clients so you love what you do.
Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
Mentioned on this episode:

08/20/21 • 11 min

FAQ

How many episodes does 15 Minute Freelancer have?

15 Minute Freelancer currently has 93 episodes available.

What topics does 15 Minute Freelancer cover?

The podcast is about Freelancing, Entrepreneurship, Freelance, Podcasts, Small Business and Business.

What is the most popular episode on 15 Minute Freelancer?

The episode title '52. From solo freelancer to successful partnership (with Adam Pearson)' is the most popular.

What is the average episode length on 15 Minute Freelancer?

The average episode length on 15 Minute Freelancer is 15 minutes.

How often are episodes of 15 Minute Freelancer released?

Episodes of 15 Minute Freelancer are typically released every 7 days.

When was the first episode of 15 Minute Freelancer?

The first episode of 15 Minute Freelancer was released on Jan 18, 2021.

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