83. How to sell strategy to work less and charge more (with Austin Church)

One way to charge more (and work less) as a freelancer is to shift from implementing the client's brief to selling strategy. When you help to set the direction for a project, you're also far less likely to find yourself navigating the awkward gaps in expectations that can arise from missing or outdated strategies.
But how do you transition to selling strategy? What do the deliverables look like? How much should you charge?
My guest today is Austin Church, a brand strategist, business coach, host of the brilliant Freelance Cake podcast and all-round entrepreneur. He shares his experience of shifting from selling implementation to strategy and his tips on how you can do the same.

We cover:

• Where to start with selling strategy
• How strategy engagements can be a great way to vet clients
• Managing the paradigm shift from "order taker" to guide and advisor
• How to work out what to charge for strategy
• How to sell strategy services to clients

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Say hi to Austin:

LinkedIn: Austin L. Church
Website: https://freelancecake.com/freelance-fixes

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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