The Agency Hour
Agency Mavericks
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Top 10 The Agency Hour Episodes
Goodpods has curated a list of the 10 best The Agency Hour episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Agency Hour for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Agency Hour episode by adding your comments to the episode page.
04/11/25 • 54 min
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference between creating "content" versus building "content assets." Simon shares practical examples from his own agency success while Troy reveals the content asset strategy that built his entire business.
If you're tired of creating content that gets fleeting attention but doesn't drive revenue, this episode reveals exactly how to build and leverage content assets that create real business growth and client value.
What You'll Learn
- The Critical Difference Between Content and Content Assets – Why most content disappears while assets keep generating value
- How to Transform Your Agency Knowledge Into Sellable Assets – Practical examples from real agencies
- The "Sell Your Sawdust" Strategy – How to monetize the byproducts of your everyday work
- Why Most Agencies Miss Revenue Opportunities – The hidden assets you already have but aren't leveraging
- Low-Ticket Funnel Secrets – How to use small purchases to create high-ticket clients
- Creating a Content Asset Ecosystem – Building assets for each stage of your customer journey
- The Personalization Premium – Why clients will pay top dollar for personalized insights
Handy Links:
MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency
Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
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04/03/25 • 35 min
Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Johnny Flash welcomes Kasper Sierlev, Chief Creative Officer at ZITE, all the way from Copenhagen, Denmark. They dive deep into the evolving relationship between in-house marketing teams and external agencies, unpacking surprising insights from Zite's in-house Marketing Barometer report that surveyed over 1,000 marketing professionals.
Discover how the creative landscape is shifting, why collaboration is replacing the traditional agency model, and how to position your agency as an essential partner rather than just a vendor. Plus, learn why treating your own agency like a client could be the key to unlocking long-term growth with your clients.
What You'll Learn:
- The Rise of In-House Creative Teams - Understand how 65-70% of companies now have some form of in-house agency and what this means for external agencies
- The Collaboration Advantage - Learn why sitting together with clients to develop ideas creates stronger buy-in than the traditional "big reveal" approach
- Quality Over Quantity - Discover why creating fewer but more impactful creative pieces is becoming essential in an AI-saturated content landscape
- Building Long-Term Client Relationships - Practical strategies for maintaining valuable client partnerships through measurement, recognition, and collaboration
- Marketing Your Own Agency - How to overcome the common challenge of neglecting your own marketing while serving clients
- The Future of Creativity - Why real-world experiences and genuine creativity will stand out in an AI-dominated future
Handy Links:
Kasper Linkedin - https://www.linkedin.com/in/kaspersierslev/?originalSubdomain=dkZITE website - https://zite.agency
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency
Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
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How to Recruit and Keep Good Talent
The Agency Hour
02/23/22 • 60 min
Join Pete (Crispy-butter) Perry, Troy Dean & the Founder of GoWP Brad Morrison, as they discuss what it really takes to recruit and keep good talent.
We have all the training you need to start, grow and scale your business. Join us in our free Facebook group to get started today: https://www.facebook.com/groups/digitalmavericks
P.S If you would like to watch the recording you can view the episode here: The Agency Hour - Ep 6 - How to Recruit and Keep Good Talent https://www.youtube.com/watch?v=kc7vedA9Gtc&list=PLPHlA3d91okkAjSrSPWvyr20q4-BdqIaM&index=6 We're here to help. If you want to move faster, book a call today: https://www.agencymavericks.com/clarity-callHandy Links:
Free Training: The Simplified Agency
Discover the new way to create more profit from your agency and have more time with your family.
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok
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Sustainable Growth & Remote Culture
The Agency Hour
02/23/22 • 60 min
Johnny Flash & Troy Dean host Josh Eaton, CEO of Reaktiv, a boutique WordPress agency that specialises in complex integrations and custom development. Josh will share his insights on how to grow your agency sustainably and chat about their remote team culture.
We have all the training you need to start, grow and scale your business. Join us in our free Facebook group to get started today: https://www.facebook.com/groups/digitalmavericks P.S If you would like to watch the recording you can view the episode here: The Agency Hour - Ep 4 - Sustainable Growth & Remote Culture https://www.youtube.com/watch?v=w88f6ynSqQg&list=PLPHlA3d91okkAjSrSPWvyr20q4-BdqIaM&index=4&t=7s We're here to help. If you want to move faster, book a call today: https://www.agencymavericks.com/clarity-callHandy Links:
Free Training: The Simplified Agency
Discover the new way to create more profit from your agency and have more time with your family.
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok
1 Listener
Leading vs Lagging: The Indicators that Actually Drive Agency Growth with Simon Kelly
The Agency Hour
03/20/25 • 43 min
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into actionable strategies for agency growth. They unpack powerful concepts from the Mavericks Club training, reveal untapped revenue potential within existing client bases, and break down how focusing on the right indicators can lead to predictable, sustainable growth. Plus, they explore how to manage a team mindset to ensure a positive and rewarding work environment.
If you're looking to understand the critical difference between leading and lagging indicators, and how to leverage them for your agency's success, this episode is essential listening.
What You’ll Discover in This Episode:
- Leading vs. Lagging Indicators Defined – Understand the difference and why it matters.
- Why Focusing on Lagging Indicators Can Be Detrimental – The trap of revenue focus and weight loss goals.
- The Power of Leading Indicators – Actions and activities that drive results.
- How to Identify Leading Indicators in Your Agency – Practical examples and strategies.
- The "No Leads" Embargo- Reframing how to view leads.
- Client Management – Setting expectations around leading vs. lagging indicators.
- Team Motivation – Keeping your team focused even when results are delayed.
- The Importance of Vision – Aligning your team around a purpose bigger than metrics.
- Rewarding the Right Behaviors – Incentivizing leading indicator completion.
- The Power of "Because"- Explaining the why behind the task.
- The Element of Surprise- How to reward the team.
- The Roger Federer Mindset – Staying present and focused on the process.
- Avoiding Comparison – Focusing on your own progress, not others' highlight reels.
- SGD's success story- How they achieved their best month ever.
Handy Links:
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency
Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
1 Listener
How Your Agency Can Thrive Remotely with Karen King
The Agency Hour
03/07/25 • 29 min
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.
In this episode of The Agency Hour, Johnny Flash and Karen King dive into what it really takes to build a location-independent agency without feeling overwhelmed.
You’ll discover how Karen built a business that allows her to work from anywhere in the world—all while prioritizing her family and skiing several days a week.
This episode will help you break free from the “always-on” mindset, design a business that supports your ideal lifestyle, and leverage automation and AI to free yourself from the day-to-day operations.
What You’ll Discover in This Episode:
- The Secret to Running a Business From Anywhere in the World
- How to Automate and Systematize Your Agency for Maximum Freedom
- Why AI is a Game Changer for Agency Owners
- How to Escape the “Always-On” Mindset and Prioritize Your Life
- The Power of Building a Business That Supports Your Ideal Lifestyle
Chapters:
00:00 - Introduction and Topic Overview
02:30 - Meet Karen King: World Traveler
05:45 - From Brick-and-Mortar to Freedom
09:15 - Embracing Automation for Business
12:30 - Simplifying Business with Tech
16:00 - Overcoming Tech Overwhelm
19:30 - Balancing Work and Travel
23:00 - Building a Supportive Team
26:30 - Outro and Key Takeaways
Handy Links:
The Escapepreneur - https://www.theescapepreneur.com/
Gold Star Pro - https://www.usegoldstar.com
WP REMOTE - https://wpremote.com
E2M - https://www.e2msolutions.com/agency-mavericks/
Get a Personalised Game Plan to Grow Your Agency
Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
1 Listener
Build a Website that Sells: Turning Clicks Into Clients
The Agency Hour
04/25/25 • 49 min
Stop treating your website like a brochure! Most businesses invest heavily in content creation but fail to evolve their website based on real customer conversations. Meanwhile, they're spending countless hours on social media and sales outreach without leveraging those insights to improve their most valuable digital asset.
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode of The Agency Hour, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at SGD, to explore how to transform your website from a static brochure into a powerful sales asset that gains value over time.
You'll discover:
- Why your website is the only platform you truly control in a digital landscape
- How to incorporate sales conversation insights into your website content
- The importance of focusing on bottom-of-funnel content for maximum ROI
- Why consistency and "mastering the mundane" beats chasing marketing tricks
- Practical tips for creating one high-impact piece of content weekly
The most successful agencies aren't looking for marketing shortcuts—they're systematically improving their websites based on real customer interactions, building a valuable asset that works for them 24/7.
What You'll Learn
- Website as an Asset vs. Brochure - Most businesses treat their website like a static brochure instead of a dynamic sales tool that gains value over time through continuous improvement.
- Focus on Bottom-of-Funnel Content - Target the 5% of prospects ready to buy rather than the 95% who aren't ready; this provides the highest ROI for your content efforts.
- Accurate Business Representation - Your website must first accurately represent what your business does before any other improvements can be effective.
- Content Creation Strategy - Commit to creating one high-quality piece of content weekly that addresses common questions, shifts beliefs, and includes a call to action.
- Multiple Marketing Channels - Don't rely on a single platform; use at least two channels (LinkedIn and YouTube recommended for B2B) to protect against platform changes.
- Website as the Mothership - Use social platforms to attract attention but always direct traffic back to your website where you control the user experience and conversion process.
- Practical Action Item - Update your FAQs and process pages based on questions that arise in sales calls to preemptively address objections for future prospects.
Handy Links:
MavCon - https://mvrx.link/mavcon
Simon’s Web Design Process - https://sgd.com.au/our-web-design-process/
Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com
Get a Personalised Game Plan to Grow Your Agency
Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Gameplan.agencymavericks.com
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
1 Listener
The Agency of The Future
The Agency Hour
02/24/22 • 58 min
What does the agency of the future look like? This week on The Agency Hour, Join Johnny Flash and I LIVE, as we discuss what it means to 'Own the board'
We have all the training you need to start, grow and scale your business. Join us in our free Facebook group to get started today: https://www.facebook.com/groups/digitalmavericks
P.S If you would like to watch the recording you can view the episode here: The Agency Hour - Ep 7 - The Agency Of The Future https://www.youtube.com/watch?v=80iLxpCGhys&list=PLPHlA3d91okkAjSrSPWvyr20q4-BdqIaM&index=7 We're here to help. If you want to move faster, book a call today: https://www.agencymavericks.com/clarity-callHandy Links:
Free Training: The Simplified Agency
Discover the new way to create more profit from your agency and have more time with your family.
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok
1 Listener
Managing Projects and Leveraging Partnerships with Agencies
The Agency Hour
02/23/22 • 57 min
We’re excited to be joined by Mike Bal, Head of Community Growth at Automattic - the people behind WordPress.com, WooCommerce, Jetpack, Tumblr, WordPress VIP, Simplenote, Longreads, Crowdsignal, Atavist, Happy Tools, Day One, and more. As part of a large organisation, Mike will share how they still leverage agency partners as well as his experience with managing projects and scaling remote teams.
We have all the training you need to start, grow and scale your business. Join us in our free Facebook group to get started today: https://www.facebook.com/groups/digitalmavericks
P.S If you would like to watch the recording you can view the episode here: The Agency Hour - Ep 5 - Managing Projects and Leveraging Partnerships with Agencies https://www.youtube.com/watch?v=igt4RFFhluk&list=PLPHlA3d91okkAjSrSPWvyr20q4-BdqIaM&index=5 We're here to help. If you want to move faster, book a call today: https://www.agencymavericks.com/clarity-callHandy Links:
Free Training: The Simplified Agency
Discover the new way to create more profit from your agency and have more time with your family.
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin | TikTok
1 Listener
Building Faster, Smarter Websites with Akshat Choudhary
The Agency Hour
07/12/24 • 46 min
In this episode of The Agency Hour Podcast, join Troy as he chats with Akshat Choudhary, founder of BlogVault, MalCare, WP Remote, and their latest innovation, Airlift. Akshat is an expert in website management, security, and optimization, providing agencies with comprehensive solutions to streamline their operations and deliver exceptional results to their clients.
Akshat’s platform, WP Remote, excels in offering an all-in-one solution for managing WordPress websites, enabling agencies to maintain performance, security, and client satisfaction. Today, we dive into the transformative power of WP Remote and the strategies for leveraging its comprehensive toolkit.
Akshat shares his journey from developing individual plugins to creating a unified platform that addresses the complex needs of digital agencies. He discusses the challenges and triumphs of developing an all-in-one solution, the significance of reliability in website management tools, and the secrets behind WP Remote’s success.
Discover how WP Remote’s features like automated backups, security scanning, performance optimization, and detailed client reporting can revolutionize your agency’s workflow. Akshat also talks about his passion for helping agencies unlock their potential through technology and innovation.
Learn about the importance of embracing new tools, staying ahead of industry trends, and the role of community support in achieving business success. Akshat provides actionable insights on how to get started with WP Remote, maximize its benefits, and seamlessly transition from multiple tools to an all-in-one platform.
If you’re looking to optimize your agency’s operations, enhance your client management strategy, or scale your services, this episode is packed with practical advice and valuable insights. Learn how to harness the power of WP Remote to transform your agency and drive sustainable growth.
Handy Links:
Get a Personalised Game Plan to Grow Your Agency
Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next.
Follow us on the socials:
YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin
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FAQ
How many episodes does The Agency Hour have?
The Agency Hour currently has 147 episodes available.
What topics does The Agency Hour cover?
The podcast is about Management, Entrepreneurship, Podcasts and Business.
What is the most popular episode on The Agency Hour?
The episode title 'Leading vs Lagging: The Indicators that Actually Drive Agency Growth with Simon Kelly' is the most popular.
What is the average episode length on The Agency Hour?
The average episode length on The Agency Hour is 48 minutes.
How often are episodes of The Agency Hour released?
Episodes of The Agency Hour are typically released every 7 days.
When was the first episode of The Agency Hour?
The first episode of The Agency Hour was released on Feb 23, 2022.
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