How In-House Marketing Teams Are Evolving with Kasper Seirslev

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04/03/25 • 35 min

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Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Johnny Flash welcomes Kasper Sierlev, Chief Creative Officer at ZITE, all the way from Copenhagen, Denmark. They dive deep into the evolving relationship between in-house marketing teams and external agencies, unpacking surprising insights from Zite's in-house Marketing Barometer report that surveyed over 1,000 marketing professionals.

Discover how the creative landscape is shifting, why collaboration is replacing the traditional agency model, and how to position your agency as an essential partner rather than just a vendor. Plus, learn why treating your own agency like a client could be the key to unlocking long-term growth with your clients.

What You'll Learn:

The Rise of In-House Creative Teams - Understand how 65-70% of companies now have some form of in-house agency and what this means for external agencies
The Collaboration Advantage - Learn why sitting together with clients to develop ideas creates stronger buy-in than the traditional "big reveal" approach
Quality Over Quantity - Discover why creating fewer but more impactful creative pieces is becoming essential in an AI-saturated content landscape
Building Long-Term Client Relationships - Practical strategies for maintaining valuable client partnerships through measurement, recognition, and collaboration
Marketing Your Own Agency - How to overcome the common challenge of neglecting your own marketing while serving clients
The Future of Creativity - Why real-world experiences and genuine creativity will stand out in an AI-dominated future

Handy Links:

Kasper Linkedin - https://www.linkedin.com/in/kaspersierslev/?originalSubdomain=dk ZITE website - https://zite.agency
The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

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Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

What You'll Learn:

The Rise of In-House Creative Teams - Understand how 65-70% of companies now have some form of in-house agency and what this means for external agencies
The Collaboration Advantage - Learn why sitting together with clients to develop ideas creates stronger buy-in than the traditional "big reveal" approach
Quality Over Quantity - Discover why creating fewer but more impactful creative pieces is becoming essential in an AI-saturated content landscape
Building Long-Term Client Relationships - Practical strategies for maintaining valuable client partnerships through measurement, recognition, and collaboration
Marketing Your Own Agency - How to overcome the common challenge of neglecting your own marketing while serving clients
The Future of Creativity - Why real-world experiences and genuine creativity will stand out in an AI-dominated future

Handy Links:

Follow us on the socials:

Previous Episode

Borrowed vs. Owned Assets: Why It Matters for Your Agency's Long-Term Success

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.

In this episode, Max Jeffcote and Simon Kelly dive into the art of content leverage for agency growth. Learn how to transform your expertise into powerful content assets that build authority and drive conversions. Whether you're struggling with content creation or overwhelmed by platform changes, you'll discover a practical framework for creating, repurposing, and distributing content that actually moves the needle for your business.

If you want to stop creating "landfill content" that nobody remembers and start building valuable assets that generate leads and sales, this episode is packed with actionable insights you can implement immediately.

What You'll Learn:

Why "Rented" vs "Owned" Assets Matter - How platform changes can destroy your marketing overnight
The Content Leverage Framework - Turn long-form content into multiple high-value pieces
How to Stand Out Without Overproducing - Why "less is more" beats trendy editing styles
The Platform-Specific Strategy - Tailor your content for maximum impact on each channel
Converting Content Into Sales - Create assets that directly support your sales process
The Polarization Principle - Why "wallpaper content" fails and how to create memorable impressions
Building Your Email List - The most valuable owned asset you can develop

Handy Links:

The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
WP Remote - https://wpremote.com

Follow us on the socials:

Next Episode

The Power of Selling Your Sawdust: Turning Existing Assets into Revenue

1 Recommendations

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.

In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference between creating "content" versus building "content assets." Simon shares practical examples from his own agency success while Troy reveals the content asset strategy that built his entire business.

If you're tired of creating content that gets fleeting attention but doesn't drive revenue, this episode reveals exactly how to build and leverage content assets that create real business growth and client value.

What You'll Learn

The Critical Difference Between Content and Content Assets – Why most content disappears while assets keep generating value
How to Transform Your Agency Knowledge Into Sellable Assets – Practical examples from real agencies
The "Sell Your Sawdust" Strategy – How to monetize the byproducts of your everyday work
Why Most Agencies Miss Revenue Opportunities – The hidden assets you already have but aren't leveraging
Low-Ticket Funnel Secrets – How to use small purchases to create high-ticket clients
Creating a Content Asset Ecosystem – Building assets for each stage of your customer journey
The Personalization Premium – Why clients will pay top dollar for personalized insights