What is the Best Way to Market my Book Online?
12/28/21 • 20 min
Digital Marketing Hotseat Podcast
Episode 012
What is the Best Way to Market my Book Online?
Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about how to digitally market your book. Marketing is perhaps the hardest part of the book-writing podcast, with endless places to start. Listen in to learn strategies for marketing your book through email marketing, social media, and influencers
Meet Katie Barbaro
Katie is a fellow podcast producer with the “Casual Ecstasy” podcast, as well as an intuitive healer, creativity doula. She is also now an author, having published her first book: “Fed Up: An Illustrated Guide to Food Freedom.” Katie’s cartoon-based memoir documents her recovery from disordered eating and her discovery of a better self on the other side. Katie hopes that illustrating her process will help others feel liberated from whatever it is that’s holding them back in life.
What’s the Best Way to Digitally Market My Book?
Lynn recommends starting to market your book 6 months ahead of time. The easy part, in her opinion, is writing the book -- marketing is the hard bit. Even if you’re being traditionally published, most of the marketing falls on the author, not the publisher. There’s a lot to juggle as a single person and small business owner, so start early.
When it comes to marketing a book, Mark says to hone in on the audience. Identify the ideal reader and figure out where it is that you can find them. Social media, podcasts, and expos with similar audiences are all great places to start.
When it comes to partnering with influences, Mark recommends looking for strategic partners whose audience would resonate with your book. Someone who reliably and consistently connects with your target audience could sample a chapter of your book and then share it on their account. In this way, you’re creating a kindred space rather than a competitive one. Not to mention, both parties benefit, with you (the author) getting the opportunity to market your book, while also providing valuable content for your influencer partner.
Podcast Resources
Learn more about Katie’s book here
Connect with Katie on Instagram
Visit Lynn and Mark at Digital Marketing Hotseat
Find out about digital marketing services from Mark Thackeray
Grab a 20-Minute Strategy Session from Mark
Subscribe to Mark Thackeray on YouTube
Learn how Lynn Smargis can help you grow your digital content
Get a 15-Minute Complimentary Consult with Lynn
Subscribe to Write For You Content Creation on YouTube
“The actual ‘easy’ part of publishing a book is writing it.’” - Lynn
“Some of the hardest things to do is continue to create that content.” - Mark
“I tend to start with, ‘Who has an ear to that same audience that I’m looking to gain access to?’” - Mark
Digital Marketing Hotseat Podcast
Episode 012
What is the Best Way to Market my Book Online?
Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about how to digitally market your book. Marketing is perhaps the hardest part of the book-writing podcast, with endless places to start. Listen in to learn strategies for marketing your book through email marketing, social media, and influencers
Meet Katie Barbaro
Katie is a fellow podcast producer with the “Casual Ecstasy” podcast, as well as an intuitive healer, creativity doula. She is also now an author, having published her first book: “Fed Up: An Illustrated Guide to Food Freedom.” Katie’s cartoon-based memoir documents her recovery from disordered eating and her discovery of a better self on the other side. Katie hopes that illustrating her process will help others feel liberated from whatever it is that’s holding them back in life.
What’s the Best Way to Digitally Market My Book?
Lynn recommends starting to market your book 6 months ahead of time. The easy part, in her opinion, is writing the book -- marketing is the hard bit. Even if you’re being traditionally published, most of the marketing falls on the author, not the publisher. There’s a lot to juggle as a single person and small business owner, so start early.
When it comes to marketing a book, Mark says to hone in on the audience. Identify the ideal reader and figure out where it is that you can find them. Social media, podcasts, and expos with similar audiences are all great places to start.
When it comes to partnering with influences, Mark recommends looking for strategic partners whose audience would resonate with your book. Someone who reliably and consistently connects with your target audience could sample a chapter of your book and then share it on their account. In this way, you’re creating a kindred space rather than a competitive one. Not to mention, both parties benefit, with you (the author) getting the opportunity to market your book, while also providing valuable content for your influencer partner.
Podcast Resources
Learn more about Katie’s book here
Connect with Katie on Instagram
Visit Lynn and Mark at Digital Marketing Hotseat
Find out about digital marketing services from Mark Thackeray
Grab a 20-Minute Strategy Session from Mark
Subscribe to Mark Thackeray on YouTube
Learn how Lynn Smargis can help you grow your digital content
Get a 15-Minute Complimentary Consult with Lynn
Subscribe to Write For You Content Creation on YouTube
“The actual ‘easy’ part of publishing a book is writing it.’” - Lynn
“Some of the hardest things to do is continue to create that content.” - Mark
“I tend to start with, ‘Who has an ear to that same audience that I’m looking to gain access to?’” - Mark
Previous Episode
How Do I Choose a Name for My New Travel Podcast?
Digital Marketing Hotseat Podcast
Episode 011
How Should I Choose a Name for My New Travel Podcast?
Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain how to choose a name for your podcast. Listen in to find out how to pick a title and tagline for your podcast and optimize them for your target audience.
Meet Robin Cline
This week's guest is Robin Cline. Robin is a luxury travel consultant looking to start a podcast; she is the founder and owner of Cline & Co. Travel Consulting, a luxury travel company that curates extraordinary luxury and expedition travel experiences for discerning travelers.
Choosing a name for your podcast
Starting a podcast is an excellent way to market and grow your small business. Ideally, podcasts are used by businesses that aren't constrained by geographical barriers. Podcasts are a great relationship-building tool and are an excellent way to have uninterrupted one-on-one conversations with your audience without the oversaturation of information that you can find on other mediums like social media. However, to ensure that your podcast appeals to your target audience, it's essential to craft the perfect title and tagline.
A podcast title is the name of your podcast; it is what listeners will look up in search engines or podcasting platforms. Choosing the right name for your podcast ensures that you communicate what your business offers and that the right people will find and engage with your business.
A tagline or a by-line is a short, concise sentence that fully encapsulates what your business is all about and the services or products it offers. After reading a well-written tagline, your target listener should know that your podcast is targeted towards them and will be a great resource. In addition, it should reflect why they should choose your business over your competitor's.
This episode spells out how to choose the right name for your podcast and formulate the perfect by-line. It goes in-depth into the different ways you can conduct research and the advantages of audience research to your overall marketing strategy. By knowing your audience and crafting language around this, marketing your business becomes much more straightforward!
Choosing the right name and by-line for your business is crucial because it can differ between being memorable or fading into the background. In the age of information overload, being memorable can ensure massive growth for your small business.
Podcast Resources
Find out more about Cline & Co. By visiting their website
Follow Cline &Co on Instagram, Facebook, and Twitter
Connect with Robin on LinkedIn and subscribe to her YouTube channel
Visit Lynn and Mark at Digital Marketing Hotseat
Find out about digital marketing services from Mark Thackeray
Grab a 20-Minute Strategy Session from Mark
Subscribe to Mark Thackeray on YouTube
Learn how Lynn Smargis can help you grow your digital content
Get a 15-Minute Complimentary Consult with Lynn
Subscribe to Write For You Content Creation on YouTube
Next Episode
Marketeers Mastermind - What you Should Be Looking at for the New Year in Marketing?
Podcast Resources
Sign up for Your Complimentary Website Review
Learn how Lynn Smargis can help you grow your digital content
Subscribe to Write For You Content Creation on YouTube
Join Marketeers Mastermind Today!
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