How To Create Your Ideal Client Profile

03/15/22 • 24 min

Your Writing Coach

Marketeers Mastermind Podcast

Season 01 Episode 23

When you are planning your marketing, you’ll want to know who you’re speaking to so you can clearly target the correct avatar for your business. This week we revisit the conversation from last week’s episode and dive into how to create your ideal client profile. So listen in for this one-on-one digital marketing 101 episode to find out how you can make and find out your ideal client profile to use for your own business.

Identifying Your Ideal Client Profile

According to Lynn and Mark, everything about your marketing should be founded on the audience it’s trying to reach. It’s easy to fall in love with your product or service, but it’s crucial to remember that without reaching the right audience, that product or service will never succeed.

From there, Mark recommends looking into past client history to determine who your ideal client is. Next, list out what customers you genuinely enjoy working with and why. By diving deeper into their passions, interests, and demographics, you gain a clearer picture of how to write an ad attracting that type of person.

Marketing with Your Ideal Client Profile

After you’ve determined your ideal audience, Lynn says that the key is to learn how to connect with them. Your marketing default may be to advertise the unique features you offer, but we as customers don’t buy ‘features,’ we buy the benefits that feature brings. Finding the emotional hook will lead to a more prosperous digital marketing campaign.

If you don’t have a long history of clients to look at, Mark’s advice is to create your own ideal client. Start with yourself or someone you know who likes your product and build out from there. With a familiar image in mind, it will become easier to attract the people who are the right fit for your business.

Podcast Resources

Learn how Lynn Smargis can help you grow your digital content

Subscribe to Write For You Content Creation on YouTube

Join Marketeers Mastermind Today!

Marketeers Mastermind Podcast

Season 01 Episode 23

How To Create Your Ideal Client Profile

Identifying Your Ideal Client Profile

Marketing with Your Ideal Client Profile

Podcast Resources

Learn how Lynn Smargis can help you grow your digital content

Subscribe to Write For You Content Creation on YouTube

Join Marketeers Mastermind Today!

Previous Episode

How To Cover Ad Buys For Your Next Book

Marketeers Mastermind Podcast

Episode 22

How To Cover Ad Buys For Your Next Book

So many of our clients ask us about ad buys on social media. So get ready as we deep dive into the topic of how to create a marketing campaign for your next independent self-published book. Listen in on this digital marketing one-on-one episode to educate yourself on marketing your product or service to the world.

First Steps for a Book Marketing Campaign

First things first: do your homework. Mark stresses the importance of doing your own research before launching a new campaign so that you’re not blindly throwing money out to be wasted.

The most critical first step is to know your target audience. Who are you speaking to? When doing ad buys, determine where you will find the ideal audience. Are they on Google, looking for answers to a question they have right now? Maybe they’re a specific age group or have a specific interest, and you can find them through Facebook or Instagram.

What to Consider When Advertising Your Book

The main advertisement of a book comes down to its title. A title is its own headline, and a subtitle acts as a hook with promises for the readers of your book. This is often seen in nonfiction, like Tim Ferriss’s “The 4 Hour Workweek: Escape the 9 to 5, Live Anywhere, and Join the New Rich.” The title itself is a list of compelling reasons to read.

Mark shares other tips, including testing (and testing, and testing), running remarketing campaigns, and generating as much interest as possible leading up to your book launch. Knowing how your advertisements are performing, where people are finding you, and what your audience is interested in seeing will all aid you in promoting your next book.

Podcast Resources

Learn how Lynn Smargis can help you grow your digital content

Subscribe to Write For You Content Creation on YouTube

Join Marketeers Mastermind Today!

Next Episode

How to Find the Right Audience for Your Facebook Ad

Marketeers Mastermind Podcast

Season 01 Episode 24

How to Find the Right Audience for Your Facebook Ad

You want to run Facebook ads, but who should you advertise online? First, find out how to find your target audience when launching a formalized ad campaign. Then, listen in on this Digital Marketing 101 episode to learn the core components of digital marketing to utilize for your business.

Using Client Profiles to Find Your Audience

Your ideal client profile is the person you're trying to reach with your business. A common mistake of new business owners is to cast a wide net and try to service as many people as possible when in reality, it's more effective to find a niche that you excel in and can best provide for others.

Mark emphasizes the importance of talking to your clients, whether over the phone or in person, and taking the time to get to know them better. Asking questions about their day-to-day life or hobbies can actually inform you how to promote your business more effectively.

Formalizing a Campaign was a Boosted Post

A sponsored advertisement on Google or Facebook is usually either a formalized campaign or a boosted post. While a boosted post is 'simpler,' Mark says that a formalized campaign is much more effective, as it's less limiting in finding the right audience and meeting your own unique objectives.

One of the biggest mistakes that Mark sees in business owners with limited marketing experience is that they only test one campaign at a time and pray that it works. The key, in his opinion, is to continuously test and refine many campaigns to identify what works best. Finding the sweet spot in digital marketing can be a long process but is worth the higher ROI it will ultimately yield.

Podcast Resources

Learn how Lynn Smargis can help you grow your digital content

Subscribe to Write For You Content Creation on YouTube

Join Marketeers Mastermind Today!