How to Build the Most Effective Hashtag Lists for Your Brand
02/14/23 • 23 min
Marketeers Mastermind Podcast
Season 02 Episode 07
How to Build the Most Effective Hashtag Lists for Your Brand
While many companies who are on social media understand they have to use hashtags, many businesses aren’t using the correct hashtags for their brand. Today, I’m joined by Marketeers Katie Carodine of Katie Carodine Photography and Eric Singer of Your Future in Franchises to explain the best practices on how to use hashtags which will draw people to your brand on social media.
What is a Hashtag?
The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results.
Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media.
How Do I Create Hashtags?
The 411 on hashtags:
- Start with # and your keyword.
- Don’t use spaces, punctuation or other symbols.
- Hashtagged content can only be seen on public accounts by others.
- Make sure your hashtags are short and easy to remember.
- Use hashtags that describe your content
- Don’t stuff unrelated hashtags into your content because they are popular or trending if they are not related to your content
- Don’t use hashtags in your storyline. Put them under your story with three to six spaces between your story and your hashtag family.
How to Use Hashtags
The best time to use hashtags on your website is when you intend to share your blog content on social media platforms as posts. Also, they can be helpful if you want them to be searched on social media platforms.
Using them between 5,000 and 10,000 times is recommended to achieve greater visibility. However, remember that using already popular hashtags with a large following will only make it harder to find you on the platform.
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Join the Marketeers Mastermind Community Today!
Marketeers Mastermind Podcast
Season 02 Episode 07
How to Build the Most Effective Hashtag Lists for Your Brand
While many companies who are on social media understand they have to use hashtags, many businesses aren’t using the correct hashtags for their brand. Today, I’m joined by Marketeers Katie Carodine of Katie Carodine Photography and Eric Singer of Your Future in Franchises to explain the best practices on how to use hashtags which will draw people to your brand on social media.
What is a Hashtag?
The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results.
Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media.
How Do I Create Hashtags?
The 411 on hashtags:
- Start with # and your keyword.
- Don’t use spaces, punctuation or other symbols.
- Hashtagged content can only be seen on public accounts by others.
- Make sure your hashtags are short and easy to remember.
- Use hashtags that describe your content
- Don’t stuff unrelated hashtags into your content because they are popular or trending if they are not related to your content
- Don’t use hashtags in your storyline. Put them under your story with three to six spaces between your story and your hashtag family.
How to Use Hashtags
The best time to use hashtags on your website is when you intend to share your blog content on social media platforms as posts. Also, they can be helpful if you want them to be searched on social media platforms.
Using them between 5,000 and 10,000 times is recommended to achieve greater visibility. However, remember that using already popular hashtags with a large following will only make it harder to find you on the platform.
Podcast ResourcesSign up for Your Complimentary Website Review
Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online
Subscribe to Marketeers Mastermind on YouTube
Be a part of Marketeers Mastermind on Facebook
Join the Marketeers Mastermind Community Today!
Previous Episode
What’s the Difference Between Hashtags and Keywords?
Many of my clients don’t have an understanding of the difference between hashtags and keywords. To understand how to use these effectively in marketing and get the most exposure when using hashtags on social media and keywords in your content, you need to learn the use case for keywords and hashtags, in addition with how and when to use each of them in your digital marketing.
What is a Hashtag?
The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results.
Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media.
What is a Keyword?
A keyword is a word or phrase that relates to a specific topic. For example, "best business strategies" is considered a keyword. Anyone who enters these keywords into search engines will receive millions of results (SERP).
The keyword you use should be frequently searched for on search engines and has a high number of monthly searches. While hashtags are mainly used in social media, keywords are used by search engines.
Podcast ResourcesSign up for Your Complimentary Website Review
Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online
Subscribe to Marketeers Mastermind on YouTube
Be a part of Marketeers Mastermind on Facebook
Join the Marketeers Mastermind Community Today!
Next Episode
What is a Branded Hashtag and Why You Need One for Your Business
Marketeers Mastermind Podcast
Season 02 Episode 08
What is a Branded Hashtag and Why You Need One for Your Business
While many companies who are on social media understand they have to use hashtags, many businesses don’t understand how to use or how to make a branded hashtag for their business. Learn how to find the best branded hashtag for your business, platform, or event and how you can utilize your branded hashtags across multiple platforms for your ideal avatar to find you online.
What is a Branded Hashtag?
A branded hashtag is a hashtag you create that is an identifier of you or your business, or your “stamp”, across your content on social media. Followers who follow or interact with your hashtag will see your content in their social media feed and can easily be directed to other posts with the same hashtag.
Do You Know How to Use Branded Hashtags?
Branded hashtags are a great way for your followers to find you across all your social media platforms. Most social media platforms offer a hashtag feature, like Instagram, Facebook, Twitter, LinkedIn, and others, that can make your content part of a complete brand. A branded hashtag can be an incredibly effective tool for you, your brand, or your business.
Choose a Branded Hashtag That Fits Your Brand
Make sure to pick a branded hashtag that represents your brand, and choose a hashtag that is unique to you, your brand, or your business. Your hashtag should make your company culture, event, or product clear and accessible to those using your hashtag or seeking a business/product like yours. Many other entities use branded hashtags, so it is important to make sure your branded hashtag is specific and easy to find, while also offering something different than any competition.
Your branded hashtag is your personal or professional stamp. Use your branded hashtag on all social media platforms, your blog, and your website. This will ease the process of finding your platforms and content for any clientele and other potential clients.
Podcast ResourcesSign up for Your Complimentary Website Review
Learn how Write For You Content Marketing Services can grow your business and get you ranked above your competition online
Subscribe to Marketeers Mastermind on YouTube
Be a part of Marketeers Mastermind on Facebook
Join the Marketeers Mastermind Community Today!
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