Troubleshooting Your Podcast Growth While Keeping Your Sanity
11/01/22 • 7 min
1 Listener
If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc.
I recently attended an event and came back with lots of ideas I want to try to grow my audience. These include:
- Using a tool to help with episode titles
- Promoting the show on Tiktok
- Better Artwork
and many more.
So when we come back from these events we are excited and we want to see our download numbers soar and we put all these steps into place at once.
If this works, this is great and we keep doing all the steps. However, what if you chose five things to add to your already busy schedule and only one of them is responsible for your growth? That means you are wasting your time doing something that is not helping.
This is how podcast burnout happens. We watch YouTube, or go to events, read a book, etc and we get all sorts of ideas and we implement them all. Then later we get more content with more ideas and we feel overwhelmed. We feel we HAVE to do them ALL.
If you implement one strategy at a time, you can better see if doing that strategy moves the needle. I recently started using Tiktok. Consequently, I can see where it is driving more traffic to my website.
I am using a tool called switch which makes it very easy to monitor if people are clicking on things. Then you can see if something is working (or not) and if it is working, is it working enough to keep doing it? I will often create a coupon code to track and see if someone signs up for the School of Podcasting. That is my goal, and if I see multiple people have used a coupon such as YPC (for your podcast consultant) I can see where it is worth continuing to do this show.
The key here is you need to be patient and only implement ONE strategy at a time and then give it a month. If you can, give it two. Then you can look at your data, make informed decisions and only do those strategies and actions that are working, quit doing those that don't, and save your sanity as you watch your show grow.
I'm Dave Jackson and I want to be your podcast consultant who helps you plan, launch, grow, and monetize your show. Let's see what we can do together...
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc.
I recently attended an event and came back with lots of ideas I want to try to grow my audience. These include:
- Using a tool to help with episode titles
- Promoting the show on Tiktok
- Better Artwork
and many more.
So when we come back from these events we are excited and we want to see our download numbers soar and we put all these steps into place at once.
If this works, this is great and we keep doing all the steps. However, what if you chose five things to add to your already busy schedule and only one of them is responsible for your growth? That means you are wasting your time doing something that is not helping.
This is how podcast burnout happens. We watch YouTube, or go to events, read a book, etc and we get all sorts of ideas and we implement them all. Then later we get more content with more ideas and we feel overwhelmed. We feel we HAVE to do them ALL.
If you implement one strategy at a time, you can better see if doing that strategy moves the needle. I recently started using Tiktok. Consequently, I can see where it is driving more traffic to my website.
I am using a tool called switch which makes it very easy to monitor if people are clicking on things. Then you can see if something is working (or not) and if it is working, is it working enough to keep doing it? I will often create a coupon code to track and see if someone signs up for the School of Podcasting. That is my goal, and if I see multiple people have used a coupon such as YPC (for your podcast consultant) I can see where it is worth continuing to do this show.
The key here is you need to be patient and only implement ONE strategy at a time and then give it a month. If you can, give it two. Then you can look at your data, make informed decisions and only do those strategies and actions that are working, quit doing those that don't, and save your sanity as you watch your show grow.
I'm Dave Jackson and I want to be your podcast consultant who helps you plan, launch, grow, and monetize your show. Let's see what we can do together...
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Previous Episode
How to Know What Your Podcast Audience Wants
Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming back for more. Today I have three strategies to help you gain insights into your audience.
1. Amazon
Look for your topic and then look at the 2 and 4-star reviews. These often are more constructive and descriptive.
2. YouTube
Look for a channel on your subject, and then sort so you can see the most popular videos. Then go into the most popular video, and you can sort by the most helpful comments.
3. Facebook Groups
When you find a Facebook group on your subject, be sure to read the rules. When you see a post you might want to follow, you can click on the " ... " and choose to "Turn on Notifications for this Post."
Apply For a Free Strategy Call
If you need help starting, planning, launching or growing your podcast join me for a free strategy call.
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Next Episode
Does My Podcast Need Its Own App?
There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast?
As always, it depends with podcasting. If your audience isn't that tech savvy, and finding a podcast app like Apple Podcasts or Google Podcasts is too much for them (and then find your show on the appl, and then follow/subscribe) it might be worth it to get an app for your show.
People may be doing a search in the app store, and there may be less competition.
Consulting Without Calendars
Do you have podcasting questions in addition to a really unpredictable/busy schedule? Check out daveinmypocket.com.com
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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