Is Your Podcast Not Growing? Is it Sick?
06/01/23 • 9 min
2 Listeners
Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement
On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast over advertising, seeking honest feedback, and improving based on listener input. Dave also talks about the role of word-of-mouth referrals in a podcast's success and cautions against assuming heavy marketing will guarantee success. Additionally, he shares personal anecdotes about his health and weight loss journey, as well as his experience as a podcast consultant. Tune in for valuable insights and practical tips to make your podcast stand out in a crowded market.
Key Points
How Fear Almost Cost Me My Health
Seeking an honest opinion about a podcast from people who aren't friends or family
Caution in assuming that heavy marketing will guarantee success for a podcast
You can't fix something if you aren't aware it's broken.
Quote:
"And none of my friends told me that Dave, you, you like are singing way outside your range. And so consequently, I couldn't fix it because nobody would tell me the truth."
READY TO START YOUR PODCAST?
When you join the School of Podcasting, you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/listener
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement
On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast over advertising, seeking honest feedback, and improving based on listener input. Dave also talks about the role of word-of-mouth referrals in a podcast's success and cautions against assuming heavy marketing will guarantee success. Additionally, he shares personal anecdotes about his health and weight loss journey, as well as his experience as a podcast consultant. Tune in for valuable insights and practical tips to make your podcast stand out in a crowded market.
Key Points
How Fear Almost Cost Me My Health
Seeking an honest opinion about a podcast from people who aren't friends or family
Caution in assuming that heavy marketing will guarantee success for a podcast
You can't fix something if you aren't aware it's broken.
Quote:
"And none of my friends told me that Dave, you, you like are singing way outside your range. And so consequently, I couldn't fix it because nobody would tell me the truth."
READY TO START YOUR PODCAST?
When you join the School of Podcasting, you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/listener
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Previous Episode
What Podcasters Can Learn from the Band Queen
We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano, bass, drums and vocals. Their guitarist Brian May wanted people to know that the "outside the box" sounds were indeed his guitar.
What does this have to do with Podcasting?
A podcast hosting company today put out a blog post explaining how "Podcasting had a discoverability issue in the 90's..." I bet it did as podcasting didn't really exist until 2004 (the technology existed around 2000 when Dave Winer and Adam Curry merged RSS and an enclosure tag). So do I believe anything from this host? Not anymore. They hired a robot.
I'm Not Anti ChatGPT
I've used ChaptGPT to "brainstorm" a little or create a summary of an episode. For me (someone who doesn't have a hard time writing or coming up with content), it takes just as much time to rewrite a ChatGPT penned summary as it would to write it myself.
But chatgpt is going to get better, and I see this as the first drop of water from a giant flood that is going to drown us all in mediocre, long content that doesn't have any real takeaways.
So, in the same way that Queen had a "No Synths" line on their early albums, I may start putting "No AI Was Used During the Making of This Episode."
Why Are My Stat Numbers So Different?
When you look at your download numbers from your media host like Libsyn Captivate, Buzzsprout, Blubrry, etc (see free course that compares them), and then look at your number in Podcasts Connect from Apple or Spotify for Podcasters, you will see where your numbers are much lower. Why?
When you look at your numbers in your media host, you are seeing the activity from ALL the apps. When you login to Apple's dashboard, you are only seeing activity from the Apple Podcasts app. Likewise, Spotify's numbers will only show Spotify App listens/downloads.
In those portals, you get additional stats like how far people listen, the number of followers, and how far people have listened.
So to get the big picture, use your media host's numbers and to see how far people listen use the different app portals.
READY TO START YOUR PODCAST?
When you join the School of Podcasting you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/listener
Mentioned In This Episode
Libsyn (use coupon code sopfree to get 1 free month)
Check out the free podcast courses
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Next Episode
8 Reasons Every Coach Should Have a Podcast
Are you a coach wondering if starting a podcast is worth the effort? Look no further! Podcasting offers an array of compelling reasons for coaches to take the plunge and hit the airwaves. From establishing thought leadership and expanding reach to building trust and showcasing authenticity, a podcast can be a game-changer for coaches looking to make a mark in their industry. In this blog post, we'll explore the top reasons why coaches should consider launching a podcast and how it can benefit their coaching practice. Let's dive in and discover the exciting possibilities that await in the world of podcasting for coaches.
READY TO START YOUR PODCAST?
When you join the School of Podcasting, you get:
Step-by-step tutorials
A private podcast mastermind filled with brilliant podcasters
Unlimited one-on-one consulting (not a typo)
A 30-day money-back guarantee
Join today at www.schoolofpodcasting.com/ypc
It comes with a 30-day Money-Back Guarentee
Why Aren't You Using Podcasting For Your Coaching Business?
- You Will Be Seen As a Thought Leader
- You Reach a Global Audience to An Audience That is Growing
- Build Your Trust and Credibility
- Showcase Your Personality and Build Stronger Connections
- Network: Talk to people you have no business talking to...
- Continuing Education
- Boost Your Ability to "Roll with the Punches"
- Create leads who are better educated and ready to take action
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
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