2. Because People Trust Podcasters

"If people like you, they'll listen to you. If people trust you, they'll do business with you." - Zig Ziglar

In this episode of "Your Business Needs a Podcast," host Jay Lee explores the powerful connection between trust and podcasting. Drawing inspiration from sales guru Zig Ziglar's famous quote, Jay dives into the reasons why people trust podcasters and how this trust can greatly benefit your business. With insightful statistics and research, he unveils the strong influence podcast hosts have on their listeners, both in terms of trust and engagement with advertising. Discover why being the host of your own podcast can cultivate trust and establish meaningful relationships with your audience.

Reports that were referenced:

• Deloitte Digital Media Trends, April 2023
• Acast: Why Podcast Advertising is Effective
• 24+ New Podcast Advertising Statistics (2023)

"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses like yours start their own shows.

• provisionpods.com
• @provisionpods