
2. Because People Trust Podcasters
11/01/23 • 4 min
1 Listener
"If people like you, they'll listen to you. If people trust you, they'll do business with you." - Zig Ziglar
In this episode of "Your Business Needs a Podcast," host Jay Lee explores the powerful connection between trust and podcasting. Drawing inspiration from sales guru Zig Ziglar's famous quote, Jay dives into the reasons why people trust podcasters and how this trust can greatly benefit your business. With insightful statistics and research, he unveils the strong influence podcast hosts have on their listeners, both in terms of trust and engagement with advertising. Discover why being the host of your own podcast can cultivate trust and establish meaningful relationships with your audience.
Reports that were referenced:
- Deloitte Digital Media Trends, April 2023
- Acast: Why Podcast Advertising is Effective
- 24+ New Podcast Advertising Statistics (2023)
"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses like yours start their own shows.
"If people like you, they'll listen to you. If people trust you, they'll do business with you." - Zig Ziglar
In this episode of "Your Business Needs a Podcast," host Jay Lee explores the powerful connection between trust and podcasting. Drawing inspiration from sales guru Zig Ziglar's famous quote, Jay dives into the reasons why people trust podcasters and how this trust can greatly benefit your business. With insightful statistics and research, he unveils the strong influence podcast hosts have on their listeners, both in terms of trust and engagement with advertising. Discover why being the host of your own podcast can cultivate trust and establish meaningful relationships with your audience.
Reports that were referenced:
- Deloitte Digital Media Trends, April 2023
- Acast: Why Podcast Advertising is Effective
- 24+ New Podcast Advertising Statistics (2023)
"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses like yours start their own shows.
Previous Episode

1. Because of A.I.
Is it just me, or does it feel like every piece of content online these days, is made by A.I.?
In this episode of "Your Business Needs a Podcast," we're diving into the world of AI and its impact on content creation. Host Jay Lee breaks down why businesses should embrace the power of podcasting to stand out in a sea of AI-generated content. From the rise of ChatGPT to the flood of marketing materials, Jay explores why authentic human connection is more valuable than ever. Get ready to learn how podcasts can help establish genuine heart-to-heart connections with your audience and provide real value in a synthetic landscape. So grab your headphones and let's get started.
"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses like yours start their own shows.
Next Episode

3. Because Podcasts are Networking Machines
"If I'm being honest, almost every great opportunity that I've had in my life has been because I knew somebody."
In this episode of "Your Business Needs A Podcast," host Jay Lee explores the power of podcasting as a networking tool. Jay shares how podcasting allows you to leverage your existing network by inviting guests, creating a win-win situation for both parties. He also reveals how having a podcast opens doors to connect with industry experts and prospects, expanding your network and potential business opportunities. Furthermore, Jay highlights the importance of connecting with listeners, who can become valuable contacts or advocates for your business. Join us as we uncover why your podcast will be the best networking tool you will ever have.
"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses like yours start their own show.
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